Overview
You’ll head up a 30‑person engineering organization working across three core products that are redefining the OOH (Out‑of‑Home) landscape:
* Ad Astra - Our new flagship advertising platform, transforming how campaigns are planned, bought, and optimised.
* Launchpad - Connecting Bauer to the programmatic ecosystem and unlocking new revenue streams.
* Gateway - A self‑service portal empowering partners (councils, landlords, airports) to manage operations and insights in real time.
Responsibilities
You’ll set the technical strategy, build scalable systems, and create a culture of engineering excellence.
Milestones in your first year:
* Launch Ad Astra in 2–3 major European markets, enabling faster, smarter campaign buying.
* Embed AI capabilities into our product suite; from campaign‑planning copilots and recommendation engines to automated content moderation.
* Build a high‑performance engineering culture that is agile, creative, and outcome‑focused.
* Define engineering standards and delivery discipline that scale across Bauer's international business.
Qualifications
* Proven experience leading engineering at Director or VP level in an AdTech, MarTech, or media platform environment.
* Built products that handle millions of transactions or £1B+ in annualised throughput.
* Deep understanding of cloud‑native architectures (AWS, GCP, Kubernetes, Node.js, TypeScript).
* Experience embedding AI and ML models into production systems.
* A track record of scaling engineering teams and fostering a culture of accountability, experimentation, and excellence.
* The credibility to coach by example, not dictate from afar.
Bauer Media Outdoor is on a mission to reinvent how brands plan, buy, and deliver outdoor advertising across Europe. We’re building world‑class digital products that connect data, creativity, and AI. Turning thousands of screens, cities, and moments into a smarter, faster, and more transparent advertising ecosystem. Now, we’re looking for a Software Engineering Director to lead the charge. Someone who thrives on scaling teams, solving complex problems, and building products that shape entire industries.
Why This Role Matters
Outdoor advertising is going digital, and we’re determined to lead the revolution. Our products already reach millions of people across 15,000 digital screens, and in the next few years, they’ll process over €1 billion in revenue. We’re moving fast: building from the ground up, a modern tech stack, AI‑first mindset, and an engineering culture that’s collaborative, experimental, and obsessed with impact. This isn’t about keeping the lights on. It’s about building the lights of the future.
Our Culture
At Bauer Media, we believe in building teams that reflect the diverse audiences we serve. We’re proud of the inclusive, collaborative environment we’re creating, where curiosity, creativity, and bold ideas can thrive. If you’re ready to lead a team that’s building the future of media, we’d love to hear from you. Apply now and help us light up the world of Out‑of‑Home. We are committed to treating everyone with fairness and respect, regardless of race, gender, age, ethnicity, background, sexual orientation, disability, or other differences. We work hard to foster an inclusive environment where you can be yourself. We support reasonable adjustment requests from candidates and employees. If you’re interested in joining us to shape the future of out‑of‑home media, we’d love to hear from you.
Growth & Opportunity
You’ll introduce new ways of thinking, new frameworks for delivery, and new opportunities to experiment. This is a role for someone who believes that engineering is a craft, leadership is a service, and technology should move people forward. The tech: modern, scalable, evolving fast. AWS, Kubernetes, Node.js, TypeScript, microservices. Building new platforms from scratch while integrating with legacy systems where needed. Working closely with Engineering Managers and Product Managers to deliver AI‑enabled, data‑driven platforms.
Benefits
What’s in it for you? A leadership role with true ownership and influence across a business transforming an entire industry.
* Highly competitive salary
* Flexible working
* Annual company and performance‑related bonus
* 33 paid holidays including bank holidays
* Company Pension Scheme paid up to 8%
* Healthcare Cash Plan
* Life Insurance and group income protection scheme
* Cycle‑to‑work scheme
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