Job Description
Our client are a fast growth Manchester business.
As a CRM Executive, you will help enhance customer communications. Reporting to the CRM Manager, you’ll support CRM system setup and maintenance, ensuring marketing efforts are data-driven and fully integrated.
If you're ambitious, analytical, and passionate about CRM and digital marketing, this could be the role for you.
Your Key Responsibilities
1. Triggered Communications: Review and improve the setup of automated communications across all brands.
2. Performance Monitoring:Track CRM campaigns, ensuring accuracy and effectiveness.
3. Data Analysis: Collaborate with the Analytics team to gain insights beyond basic metrics, linking data to customer segmentation.
4. Lifecycle Programs: Develop and implement email programs aimed at maximising customer retention and reducing churn.
5. Promotional Campaigns: Manage the end-to-end process of promotional emails, from planning and creation to testing, deployment, and analysis.
6. CRM Campaigns: Oversee CRM initiatives and establish relevant campaigns for our White Label brands.
7. Customer Journey Optimisation: Map and enhance customer journeys, identifying churn points and i...