Job Title
Senior Analyst - Marketing Funnel
Overview
In this role you will provide actionable insights for marketing teams around how drive success across the marketing funnel for Healthcare businesses. You will oversee and drive end-to-end analysis and insights from tactical marketing funnel activity. Providing hands on expertise around key marketing platforms, working as part of a cross-functional marketing team, bringing insights into how to improve the effectiveness and influence of marketing tactics across the customer journey with different marketing and sales disciplines (e.g. events, digital, CRM, sales).
Responsibilities
* Funnel Analytics and Attribution
* Develop and maintain comprehensive end-to-end funnel dashboards covering digital, events and partner marketing
* Build data models to track campaign influence, lead progression and opportunity creation using SFDC as the source of truth
* Support multi-touch attribution frameworks and marketing mix modeling creation
* SFDC Data Strategy
* Own the extraction, transformation and analysis of marketing relevant SFDC objects (e.g. Leads, Contacts, Campaigns, Opportunities)
* Partner with Sales Operations teams to ensure data quality, consistency and correct mapping of marketing activities within SFDC
* Insight Generation
* Identify gaps, bottlenecks and conversion rate trends within the funnel to guide marketing investments and strategy
* Provide ad hoc and scheduled reporting on campaign effectiveness related to pipeline velocity and revenue generation
Qualifications
* You’re the right fit if
* Experienced in digital and marketing analytics and in particular with measuring marketing effectiveness and driving continuous improvement actions collaboratively with other teams
* Expertise in digital marketing tools that can be used to enhance analysis (Sales Force, ELOQUA, Google Analytics, SEMrush etc)
* Experienced in providing insights that help drive improved marketing effectiveness with B2B customers or within the Healthcare industry
* Results-driven with a strong analytical mindset and passion for increasing marketing and business performance
* Strong attention to quality and attention to detail
* Excellent communication skills and a collaborative, team-oriented mindset
* Fluency in English
How we work together
We believe that we are better together than apart. This role is an office-based position, which means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
* Learn more about our business.
* Discover our rich and exciting history.
* Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
#LI-OFFICE
#J-18808-Ljbffr