As Ecommerce Manager, you’ll play a key role in bringing Sofa Club to life online, owning the day‑to‑day performance of sofaclub.co.uk — from the trading calendar and on‑site experience through to conversion and revenue. You’ll work closely with our Digital Marketing Director (paid, SEO, owned channels) and Ecommerce Analyst (data, reporting, insight), forming a collaborative ecommerce team that reports into the Group Ecommerce Director.
This is a hands‑on role where you’ll turn strategy into action. The Group Ecommerce Director sets the direction and overall goals, and you’ll bring this to life on site, making sure everything lands smoothly, performs well, and continues to evolve. You’ll have clear goals around revenue, conversion rate, and AOV, with plenty of opportunity to make a real impact.
Your perspective really matters here. We’re looking for someone who brings ideas, curiosity, and a strong digital instinct, someone who’s always spotting what’s working, what could be better, and where the next opportunity lies. You’re proactive, thoughtful, and enjoy getting stuck in – someone who doesn’t just execute, but helps shape what comes next.
Key Responsibilities
Site Trading & Merchandising
* Own the weekly trading calendar, from promotions and seasonal moments to reactive trading decisions.
* Curate the on‑site experience across homepage, category and collection pages, optimising product sequencing, storytelling, and visibility.
* Partner with buying and marketing to ensure all launches, drops, and exclusives land cleanly and commercially on site.
* Monitor trading performance daily, identifying opportunities, risks, and underperformance, and acting quickly to optimise results.
On‑Site Experience & CRO
* Own the end‑to‑end customer journey, continuously improving the path from landing page to checkout.
* Identify friction points, prioritise improvements, and brief changes into the development pipeline.
* Run a structured A/B testing programme, focusing on high‑impact opportunities that drive conversion and revenue.
* Use data and behavioural tools to build a clear understanding of how customers interact with the site, turning insight into action.
Platform & Roadmap
* Act as the business owner of the Shopify platform, managing development with internal and external partners.
* Translate commercial priorities into clear, actionable briefs and tickets, ensuring the roadmap delivers against revenue goals.
* Manage the ecommerce tech stack, ensuring all integrations work seamlessly to support performance and experience.
* Maintain pace and focus in delivery, ensuring projects are shipped efficiently and with impact.
Cross‑Functional Collaboration
* Work closely with Digital Marketing to align on campaigns, landing pages, and full‑funnel performance.
* Partner with the Ecommerce Analyst to build insight, reporting, and test learnings into clear actions.
* Collaborate with Customer Experience, Assisted Sales, and Brand teams to ensure the site reflects the wider business and delivers a consistent experience.
* Share ideas, insights, and opportunities to continuously raise the bar and drive performance forward.
What We’re Looking For
* Have strong experience owning ecommerce trading, merchandising, or CRO in a DTC or retail environment.
* Are confident working hands‑on with Shopify (Shopify Plus preferred).
* Understand how to drive revenue through conversion, AOV, and commercial decision‑making.
* Are comfortable working with data and insight, using it to inform decisions and prioritise effectively.
* Have experience running A/B testing programmes and improving on‑site performance.
* Bring strong commercial instincts and understand how site decisions impact overall performance.
* Communicate clearly and confidently, whether briefing, reporting, or presenting ideas.
* Are organised and comfortable managing multiple priorities across tools and platforms.
Mindset
* Hands‑on and execution‑focused – you care about getting things live and making an impact.
* Commercially accountable – you take ownership of performance, not just activity.
* Opinionated but collaborative – you bring ideas, challenge where needed, and align quickly.
* Fast‑moving and pragmatic – you’re comfortable making decisions and iterating quickly.
* Detail‑focused but commercially aware – you know what matters most and prioritise accordingly.
* Team‑oriented – you work closely with others to deliver the best outcome.
What You’ll Get
* Be part of a growing brand with real creative freedom and input.
* Access to a supportive and ambitious team culture.
* Opportunity to grow your career as we scale our in‑house comms function.
* Competitive salary.
* Sales commission.
* 28 days Annual Leave + Bank Holidays.
* Friends and Family discount.
* Enhanced Family Leave.
* Life assurance.
* Employee Assistance Programme.
* Health insurance.
* Cycle to Work scheme.
* Electric Car scheme.
* Salary sacrifice pension scheme.
* Quarterly Bonus scheme.
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