OVERVIEW
The Senior Digital Account Manager plays a critical role in driving client retention and account growth through exceptional service delivery, proactive communication, and sound strategic guidance. The role is responsible for managing for managing core and most highly-visible digital marketing client relationships and crafting strategic execution across Search Engine Marketing, Search Engine Optimization, digital content creation, and Social and emerging media. The Senior Digital Account Manager has a strong working knowledge of multiple digital marketing channels and demonstrated experience in building and executing international digital programs. They are strategic, data-driven, and client-focused, with the ability to translate complex digital marketing concepts into actionable insights for both clients and colleagues.
DESCRIPTION
* Oversee development and execution of digital strategy in collaboration with Production for an assigned set of clients
* Lead onboarding client relationships for digital marketing services
* Assist sales teams with scoping for proposals and new opportunities as relevant
* Conduct recurring client Quarterly Business Reviews (QBRs), status calls and updates and managing next steps with stakeholder teams
* Assist in developing case studies and presentations to support marketing and sales efforts
* Support team development as a mentor to peers and junior talent on the global Digital Marketing Team.
* Create client facing documents including but not limited to proposals, Quarterly Business Reviews, and deliverables as required for client(s) and account(s) success
* Brief and oversee execution of multiregional strategies by our global digital production teams, acting as liaison with client stakeholders and agency partners
* Support Production teams with quality assurance reviews of deliverables to ensure adherence to strategy and brief and guarantee optimal content/campaign performance
* Proactively identify and track opportunities to grow assigned accounts, upselling additional digital marketing services to existing clients with support of manager(s)
* Manage budgets and account health aligned to company metrics in collaboration with Production teams.
* Keep up to date on digital marketing trends, technologies and market leaders, and share this knowledge with colleagues and clients
* Complete all other tasks that are deemed appropriate for this role and assigned by the manager/supervisor
REQUIRED SKILLS
* Experience managing a book of business with financial targets, and budgeting marketing/media plans
* Superior written and spoken communication skills in English
* Independent, self-motivated, results-oriented and dynamic with careful attention to detail
* Exceptional problem solving and critical thinking skills
* Ability to work effectively under pressure to meet tight deadlines and challenging goals
* Strong accounting, financial tracking of client budgets
* Demonstrate an ability to: multitask in a fast-paced environment, work well with people from a variety of different backgrounds and cultures, build relationships with clients and co-workers, work independently and as part of a team and take active measures to solve problems and commit to a high level of service
* Willingness to travel to offsite client or sales meetings
* Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
* Confident coordinating internal teams, comfortable giving feedback and having difficult conversations with colleagues as relates to continued business improvement and achieving client goals
* Confident leading client and internal meetings and presentations (ability to own the room)
* Familiarity with best digital marketing practices, and continued evolutions in in Search Marketing, Content Marketing, Social Media Marketing and other digital marketing areas as relevant
* Comfort with assigning and explaining complex project tasks to team members, clients and vendors across regions and continents
* Confident with data analysis, and proven ability to use data to make strategic recommendations to clients
* Strong client negotiation skills
REQUIRED EXPERIENCE AND QUALIFICATIONS
* Minimum Bachelor’s degree or its equivalent in marketing, communications, journalism or other related
* 6 + years of experience in a digital marketing agency setting with experience in Performance Marketing and/or Integrated Digital Strategy
* Proven experience managing team members and/or managing project workflow among internal teams or departments
* Proven experience leading Enterprise level clients
* Proven experience leading client-facing teams in international digital marketing and advertising
* Client-facing experience in account management, project management and/or business development in the digital marketing industry
* Strong IT literacy, including proficiency in Excel and PowerPoint and experience with industry tools such as SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console and Web Analytics platforms (Google Analytics and/or Omniture)
* Experience auditing websites, ecommerce market places or social media profiles to determine the best strategic approach to improve performance
DESIRED SKILLS AND EXPERIENCE
* Knowledge of a second language
* Experience managing teams of Account Managers or lower
* Experience setting and managing to account health and growth targets
* Prior experience running global projects with variable workloads and new business challenges