We are excited to be representing a German, family owned, prestigious window and door hardware manufacturer, Winkhaus. They are looking for an experienced forward-thinking Sales Director to lead and drive sales performance across all market areas, ensuring a culture of accountability, innovation, customer-centricity, and growth. You will bring strategic thinking, operational sales discipline, and commercial leadership to an established sales team. This role requires a hands-on leader who combines data-driven insight with people management excellence, capable of setting long-term direction while delivering short-term results. Role Overview This person will be responsible for leading the national sales team, driving commercial strategy, developing new business, and improving sales performance. The individual will play a key role in customer relationships and work closely with Product development and Marketing teams. Key Responsibilities: - Lead and coach the national sales team across multiple sectors - Deliver sales strategy, planning, forecasting, and commercial execution - Build and nurture strategic relationships with key customers and partners - Collaborate with Customer Services, Product, and Marketing to align customer journey and propositions - Implement and promote CRM usage and data-led sales performance - Contribute to senior management decision-making and business planning - Assess and shape future sales structure including potential team expansion Candidate Profile – Skills and Experience We are targeting candidates with at least 5 years of senior sales leadership experience in B2B technical distribution environments. Candidates must have experience in door hardware, fenestration, or closely aligned sectors. The candidate should demonstrate: - Commercial strategy development and execution - CRM and digital tools implementation (especially Excel fluency) - Leadership of experienced, mature sales teams - Cross-functional collaboration with Customer Services, Product, and Marketing - Strong customer relationship and partner management - Flexibility, humility, and a culture-fit approach Offering a very competitive remuneration package. Please call for more information