About us
At Dyson, we believe in pushing the boundaries of technology to create revolutionary products that transform everyday experiences. In the world of floorcare, we are committed to redefining standards and empowering individuals to look and feel their best with no compromises.
About the role
We have an exciting opportunity for a Senior Campaigns Manager to work on innovative new products and campaigns within the Floorcare Business Unit. Reporting to the Head of Campaigns within the FC BU, this role is responsible for all product communication within one specific Floorcare subcategory – external campaigns and internal communication.
You will have ownership of a portfolio of 3+ products (with the same subcategory– e.g. Wet cleaners, Robot vacuums) and will be the global campaign/ marketing lead for this subcategory, supported by a Campaign Manager. This involves holistic ownership of all product launches and campaign performance; from strategy to delivery to execution. You will be influencing and collaborating with a wide range of stakeholders for full-funnel delivery. This includes, but is not limited to, Claims, Legal, Competitor, Communications, Insights, Digital, Retail, Social, Creative, Owner experience, RDD, Quality, Markets, Revenue, Media.
Leadership: You are the global marketing lead for this subcategory.
* Be the key Commercial voice for cross-functional teams around the business – with product, market, owner, and competitor knowledge for your subcategory, to make decisions with confidence
* Build strong relationships across a vast range of stakeholders – becoming the go-to-person for your subcategory (you will be the “hub”)
* Review market launch plans and partner with market Heads to ensure a consistent and high level of global execution, facilitating global sharing where value-adding
* Rapidly digest and respond to senior stakeholder requests and, where required, problem solve to improve your portfolio’s business performance
* Set the go-to-market strategy for your portfolio and ensure all individual campaigns/ creatives/ channels/ market executions ladder up to this
Campaign strategy, delivery, execution
* Full 360 campaign ownership, reviews, approvals and delivery – e.g. digital, social, retail, demonstrations, TV, OOH, post-purchase, CRM, Comms. Delivery of strong campaign and operational kits to markets so they execute successfully and to a high standard
* Lead the cross-functional teams to deliver campaigns to markets on time, to brief, and to cost – in partnership with Programme Management – finding solutions to meet market requirements
* Understand the product and technology, and gather consumer, market, and competitor data to make campaigns as strong as possible
* Identify strong claims and partner with claims and legal to substantiate and rollout globally
* Push channels and creative teams to achieve brief objectives and best in class execution
* Monitor and report on market implementation of campaigns and marketing performance
About you
* 5+ years of experience in product marketing – including marketing strategy and campaign delivery
* Strong leadership and cross-functional relationship skills
* Strong influencing, communication and strong story-telling
* Strong change management skills
* Autonomous and confident decision-making and senior stakeholder communication
* Proactive and problem-solving approach, positive energy
* Commercial acumen with the ability to prioritise based on business impact
* Team player with an interest in contributing to and improving the team and our processes
* Passion for marketing and campaigns, as well as interest in product and technology
Benefits
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Working policy
At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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