# Digital Sales Product ManagerJob Req ID: 51341Posting Date: 22 Sept 2025Function: Sales and CommercialUnit: ConsumerLocation: UK Wide, United KingdomSalary: Competitive**Join EE as a Digital Sales Product Manager: Shape the Future of Consumer****Location: London, Birmingham, Bristol, Manchester**Imagine being part of the largest telco in the industry, with over 20,000 employees and 34 million customers. At BT Group, we generate over £10 billion in revenue, offering enormous opportunities for our people and positioning us as No. 1 in the market. Our Consumer Unit is home to three iconic brands - BT, EE, and Plusnet. Each brand is unique, catering to different segments of the market, and collectively, they generate more revenue than any other part of BT. Our goal is ambitious yet achievable: to create a connection in every home in the UK by 2025.As part of EE Consumer, you’ll work at the heart of this ambition, helping us create digital, data-led, and customer-first experiences that transform lives and businesses across the country.## **Why this job matters**At EE, we pride ourselves on being at the forefront of innovation within Digital/ Telecoms, as well as diversifying our portfolio to span new industries such as retail, security & insurance.Our commitment to excellence and customer satisfaction has driven our growth and success. As we move into a new Product Operating Model, we are now seeking talented and skilful Digital Sales Product Manager to join our Mobile Tribe, focused on improving the browse shopping experience for our mobile journeys.As a Product Manager you will be responsible for leading a digital product development squad to achieve key business outcomes by setting a clear vision, prioritising and refining the backlog, leading your squad to deliver high-quality customer and commercial outcomes. This role requires a deep understanding of customer needs, eCommerce journeys, along with a test & learn mindset.## **What you’ll be doing*** Product Vision & Strategy – Define and articulate a compelling product vision that aligns with customer needs, business goals, and the wider organizational strategy. Own, evolve and share the product roadmap, ensuring it reflects strategic priorities, market trends, and user feedback.* Product Planning & Backlog Management – Lead the end-to-end product lifecycle from discovery through delivery, continuously refining the backlog based on data, insights, and stakeholder input. Prioritise features and enhancements using evidence-based frameworks (e.g., RICE, MoSCoW), balancing short-term delivery with long-term value.* Stakeholder Engagement & Cross-Functional Collaboration – Facilitate cross-squad and cross-tribe collaboration to deliver integrated solutions and resolve dependencies. Build strong relationships with internal and external stakeholders, acting as the primary point of contact for product-related decisions and championing a user-centric and data-informed approach to product development.* Delivery Excellence & Squad Leadership – Lead a multi-disciplinary squad, fostering a culture of ownership, continuous improvement, learning and high performance. Ensure delivery meets agreed quality standards, timelines, and business outcomes, using agile methodologies and lean principles.* Measurement & Continuous Improvement – Define and track key product metrics (e.g., adoption, engagement, conversion) to measure success and inform future iterations. Use qualitative and quantitative insights to validate hypotheses, inform prioritization, and drive continuous product improvement, staying ahead of industry trends.## **What skills you’ll need*** Strong experience managing digital products in eCommerce environments, with a deep understanding of customer journeys, specifically within digital sales.* Proven ability to interpret different sources of data, identifying friction points to improve engagement.* Expert in translating metrics to define product strategies that balance customer needs with business goals.* Advanced proficiency in agile methodologies and sprint planning.* Strong collaborator and communicator, experienced in working across teams to deliver joined-up digital experiences and aligned roadmaps.* Familiar with eCommerce platforms and CMS systems, with a solid understanding of APIs and platform architecture to assess feasibility and manage technical dependencies.**Benefits:*** 10% on target bonus* BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%* From January 2025, equal family leave: receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up* Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more* 25 days annual leave (not including bank holidays), increasing with service* 24/7 private virtual GP appointments for UK colleagues* 2 weeks carer’s leave* World-class training and development opportunities* Option to join BT Shares Saving schemes**A few points to note:**Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.**Don’t meet every single requirement:**Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.
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