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We are working with a fast-growth DTC sports brand in Essex to help them hire for a newly created role on their team, a Head of Ecommerce. The brand has experienced rapid growth over the last 2 years and there is a strong DTC push with over 40% of their overall sales being through Amazon & via their website.
As Head of Ecommerce, you will spearhead their global DTC strategy across 4 major markets - UK, Germany, Japan & US, taking the brand to the next level. There will be a focus on strategic leadership, enhancing the customer journey & user experience as well as introducing loyalty/subscription programmes.
What You’ll Do:
* Lead and define the global digital strategy to accelerate growth, championing a seamless and engaging customer journey across all platforms.
* Build, develop, and grow a high-performing team
* Oversee a robust programme of UX enhancements and A/B testing to continuously optimise site performance.
* Drive SEO performance with technical enhancements and strategic content initiatives to maximise traffic and conversions.
* Boost customer lifetime value (LTV) through innovative loyalty programs, subscriptions, and personalised experiences.
* Own the commercial performance of all websites, leading campaigns and promotions that captivate and convert.
* Analyse data and uncover growth opportunities, translating insights into clear, actionable strategies.
* Collaborate closely with cross-functional teams including Marketing, Design, Operations, and Finance to elevate the digital experience.
What You’ll Bring:
* 5+ years experience working in an Ecommerce role
* Experience working in a high-growth DTC scale up
* A strategic mindset with a hands-on approach
* Strong leadership skills with experience managing and growing teams
* Experience managing multi-territory websites; familiarity with Magento 2 / Adobe Commerce is a plus
* Track record in managing global or localised sites e.g German, US, Japan
* A passion for sports or competitive products is a bonus!
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