Overview
Senior Director - Growth Marketing at GSMA. This high-impact leadership role is responsible for driving sustainable, scalable growth across the entire customer journey. You will build and lead a cross‑functional team blending performance marketing, lifecycle/CRM marketing, product marketing, and growth analytics to scale our marketing funnel, attract high‑quality prospects, and optimise conversion rates across digital touch points.
Lead Generation & Funnel Growth
* Own the end-to-end strategy and execution of lead generation campaigns across digital channels (paid social, search, display, email, content, etc.) and across the GSMA product suite.
* Develop and optimise multi-channel campaigns to drive qualified traffic and Marketing Qualified Leads (MQLs) / Sales Qualified Leads (SQLs).
* Partner with sales and product marketing to align on targeted audience, messaging, lead scoring, and hand-off processes.
Audience Development
* Design and execute strategies to grow and engage relevant audiences across owned, earned, and paid channels.
* Build and segment email and CRM audiences to support lifecycle marketing initiatives.
* Lead the development of downloadable assets, lead magnets, webinars, and gated content to fuel audience and list growth.
Performance Analysis & Optimisation
* Set KPIs for campaigns and track performance across the funnel (traffic, conversions, CAC, LTV, etc.).
* Run A/B and multivariate testing on creative, landing pages, forms, and user journeys.
* Analyse data to identify growth opportunities, improve campaign ROI, and drive continuous improvement.
Marketing Tech & Tools
* Manage tools related to lead capture, automation, and reporting (e.g., HubSpot, Salesforce, Google Analytics, LinkedIn Ads, Google Ads).
* Collaborate with web and design teams to build conversion-optimised landing pages and user flows.
Collaboration & Leadership
* Work closely with content, design, sales, product, and data teams to align growth initiatives with business objectives.
* Lead and develop a team to drive results and foster development.
About You
* A passion for sales and partnership.
* Experience in growth or performance marketing in a senior leadership role.
* Proven success in scaling B2B growth engines across multiple channels.
* Deep understanding of performance metrics and marketing attribution.
* Deep knowledge of digital acquisition channels (paid media, SEO, email, partnerships).
* Strong team leadership, project management, and cross-functional collaboration skills.
* Comfortable working in a fast-paced, data‑rich environment.
* Strong analytical mindset with expertise in data‑driven marketing and funnel metrics.
* Creative thinker who can develop compelling offers and conversion strategies.
About Your Skills
Leadership, Commercial awareness, Innovation, Analysis, Delivery, and Communication are key skills for this role. A Candidate Guide will be provided as part of the selection process to help you understand the key skills we are looking for and to support you in preparing for each stage of the process.
What We Offer & Inclusion
Working at the GSMA offers opportunities to shape the direction of mobile in a fast-paced, evolving environment. Benefits include learning & development opportunities, generous holiday allowances, and flexible working options. We value diversity, equity and inclusivity and encourage applications from all backgrounds. flexi-time and remote working are available to all staff.
GSMA Values: Passionately driven; Insightful leaders; Stronger together. We strive to create a respectful, collaborative culture that supports well-being and positive intent in colleagues.
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