Job Title: 4Studio, Social Media Apprentice
Reports to: Social Strategist
Department: 4Studio
Location: Leeds
Number of roles: 1
Start date: September 2026
THE C4 APPRENTICESHIP PROGRAMME
If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you.
Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship. You’ll spend 60% of your working week in your office base and 40% working from home.
The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. You can read more about the qualification being offered for this apprenticeship below.
If you’d like some tips on writing your application before you apply, please watch our YouTube video,.
The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.
AM I ELIGIBLE TO APPLY?
1. You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.
2. You’ll need to have a Grade C (4) or above in Maths & English GCSE
3. You can’t have already completed the qualification being offered or similar at the same or higher level
4. Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please visit the Channel 4 Jobs website
CHANNEL 4 BEHAVIOURS
At Channel 4, we have four core behaviours that underpin everything we do. These are outlined below, and we will be assessing candidates on these behaviours throughout the recruitment process.
Include We’re Altogether Different so let’s give each other a bear hug, team up and trust each other to collaborate arm-in-arm. Don’t just listen: listen to understand.
Innovate Don’t just rinse and repeat: don’t just go through the motions. Challenge positive and embrace change. Experiment & take smart risks.
Grow Question everything and school yourself. Be generous with your knowledge with others and seek feedback from them. Be clear with your objectives.
Get it done Make your time at Channel 4 count. Be a solution-finder, not a finger-pointer. Prioritise, decide and then act – always commercially.
DEPARTMENT DESCRIPTION
4Studio is the home of social media content at Channel 4. This includes content that we make about, and with our TV shows and talent, content we make with our favourite brands and sponsors, or original content for social media audiences. We also distribute and manage this content across over 100 different accounts.
The primary activities of 4Studio will be to curate (existing) and create (new) short-form content and distribute it through actively managed social media channels. The Social Media Apprentices will work very closely with key people and departments within C4 and on occasion with external stakeholders.
The role will be based in C4’s National HQ in Leeds and will be a key component of C4’s regional strategy, creating creative job opportunities outside London and expanding the diversity of the company’s creative contribution.
KEY RESPONSIBILITES
Reporting to a Social Strategist, the Social Media Apprentice is a key member of the Channels Teams in 4Studio. You’ll experience all the different aspects of the work during your rotations and will assist the team to produce and publish campaigns that successfully drive viewers to engage with Channel
Responsibilities include, but not limited to:
5. Working closely with the channels teams to coordinate, manage and build Channel 4’s social media presence across Facebook, YouTube, Instagram, Spotify, Snapchat and TikTok - predominantly to drive views on our content.
6. Learning about the production process from idea to publication. This might include briefing in of assets, editing videos, coming up with ideas or writing copy for social posts.
7. Creating content for publication including videos, images or thumbnails.
8. Managing calendar of key cultural moments and events that the social team should be engaging with and generating ideas (i.e. National Best Friend Day, Halloween etc.)
9. Reviewing content and how it is performing - assisting with testing and reporting
10. Assisting with day-to-day administrative and ad hoc tasks as required
11. Analysing competitors and other key players’ social channels.
12. Building and maintaining good relationships with internal departments and external partners.
13. Community management and engaging with C4 audiences online around our content.
14. Keeping up to date with social media trends and contributing ideas back to your team.
ESSENTIAL EXPERIENCE & SKILLS
As part of the application process, you’ll be asked to tell us how you meet the essential criteria listed below. When answering this question think about examples from your experience so far, this doesn’t need to be professional experience but could be academic, from volunteering or a part-time job.
We’ve provided some examples beside the first four criteria of experience that could demonstrate you have these skills. Please note you do not need to use these examples, they are just here for guidance, and you should draw from your own personal experiences.
15. Verbal and written communication skills - Verbal - e.g. experience of dealing with customers or working as part of a team. Communication – e.g. writing emails, completing an application form or essay, or if you have a hobby that involves creative writing.
16. Attention to detail - e.g. Cashing up on tills or proofreading coursework.
17. Organisation skills and ability to prioritise tasks - e.g. Planning events whether personal or for professional purposes, as well as managing work life balance, for example working whilst doing coursework/exams.
18. An understanding of and a passion for Channel 4's
19. Confirm you have Maths & English GCSE Grade C (4) or above
20. A clear and demonstrated passion for TV and digital content
21. A passion for social media with an understanding of different platforms
22. Creative thinking and ability to come up with new and exciting ideas
23. Initiative and ability to work independently and as part of the team
QUALIFICATION OFFERED WITH THIS APPRENTICESHIP
LENGTH OF APPRENTICESHIP
15 Months
ALTERNATIVE APPLICATION FORMATS
We are committed to making the application process accessible. If you would like to discuss suggestions for alternative formats, or have any questions about the recruitment process in general, please contact us at
Take a look at our access page for more information, which you’ll find by clicking. You can also watch our YouTube video,.
RELOCATION
If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.