Marketing Manager – Conference Marketing
Are you passionate about marketing conferences and paid events? Waterfront Conference Company, part of the Freshwater Group, is looking for a Marketing Manager to drive delegate acquisition and revenue growth across a portfolio of high‑profile sector events in planning, energy, ports, rail, and infrastructure.
With around 20 events annually – from flagship 300‑attendee conferences to specialist masterclasses – you’ll manage end‑to‑end marketing campaigns across strategy, data, content, email, CRM, social media, and paid advertising. You’ll also assist in developing a Marketing Executive and work closely with sales, digital, and design teams.
Primary Responsibilities
* Create and deliver multi‑channel marketing campaigns that attract delegates and meet targets.
* Manage email marketing, CRM, database building, and data‑informed reporting.
* Oversee website content and social media (LinkedIn & X/Twitter).
* Work cooperatively with sales and partners to increase sponsorship and lead generation.
* Monitor campaign performance and improve strategies.
* Assist and develop a Marketing Executive.
* Manage budgets, timelines, and post‑event reviews.
Qualifications & Experience
* Proven commercial conference marketing or paid events experience (essential).
* Experience in B2B conference/events marketing, owning campaigns end‑to‑end.
* Comfortable with email platforms (Spotler/MailChimp) & CRM tools (Salesforce or similar).
* Strong organisational and data‑driven skills.
* Skilled communicator and writer.
* Cooperative, proactive, and able to manage your own workload.
* Bonus: experience with paid digital campaigns or managing agencies, knowledge of marketing automation and PPC, familiarity with Adobe InDesign.
Additional Information
Note: Candidates must have direct conference marketing experience – we are looking for professionals who have successfully run campaigns to drive delegate attendance and engagement, rather than general event support or exhibition experience.
We Are Aspire Ltd are a Disability Confident Committed employer.
Location: London (Farringdon) – hybrid working.
Salary: circa £40,000. Permanent position.
#J-18808-Ljbffr