We are currently working in partnership with a renowned Commercial Dealership based in the Cardiff area, who are seeking a Senior Sales Leader, to head up the sales of commercial vehicles. This role will specifically focus on one business line, with a goal to build long term commercial partnerships and to increase sales. The suitable candidate will have extensive experience of working within a commercial dealership at a Senior Managerial level and will bring expertise and knowledge of effective sales techniques and strategic sales growth business development.
This well-established business offers a fantastic renumeration along with a great working environment and the opportunity to work of a prestigious brand.
Salary and benefits package:
* Annual Salary: £65,000 - £75,000 p/a
* Annual Bonus: OTE Bonus £20,000 p/a
* Profit Share: % Quarterly Profit Share bonus depending on divisions performance
* Vehicle: Company Vehicle or Car Allowance
* Additional Benefits: Laptop, Mobile Phone, Private Health Care
* Location: Cardiff
* Hours: Full time, some flexibility require due to the nature of the role
* Pension: Enrolment pension from day one
Duties and Responsibilities
* Develop and implement a robust van sales strategy aligned with our business objectives.
* Achieve targets for volume, revenue, and margin across new and used van sales
* Lead major deals and manage key accounts personally.
* Utilize KPIs to monitor performance and implement corrective measures as needed.
* Lead, coach, and develop the van sales team to maximize their performance.
* Foster a high-energy and high-performance culture with clear accountability.
* Manage recruitment, onboarding, and training of sales personnel.
* Conduct regular performance reviews and address underperformance decisively.
* Build and maintain strong relationships with key fleet customers and local businesses.
* Ensure an exceptional customer experience across all touchpoints.
* Stay ahead of competitor activity and market trends to maintain a competitive edge.
* Maintain control over the sales pipeline, order bank, and stock turnover.
* Implement dynamic pricing strategies for used stock and drive disciplined CRM usage.
* Oversee budgets, pricing strategies, and cost controls to drive profitability.
* Provide accurate sales forecasts and reports to senior leadership.
Required Skills & Qualifications
* Proven track record in automotive or LCV sales leadership.
* Strong commercial acumen with a history of achieving sales targets.
* Experience in managing and developing high-performing teams.
* Excellent negotiation, communication, and influencing skills.
* Data-driven approach with strong analytical capabilities.
* Desirable: Experience in a franchised dealership environment and strong fleet sales management.
How to Apply
To apply for this Senior Sales Leader position, please submit your CV detailing your relevant experience and why you are the best fit for this role.
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