GBR Recruitment Ltd are working in partnership with a market leading SME sized client in the East Lindsey area of Lincolnshire, recruiting for an experienced Lead Generation Marketing Executive to assist the Marketing Manager.
This is a non-sales marketing lead generation role focusing on identifying, attracting & qualifying potential customers (leads) through marketing channels, rather than directly closing sales. The primary goal is to feed high-quality, educated prospects into the sales pipeline.
Duties
* Lead Identification from conducting effective market research, that leads to the effective targeting of prospects: Identifying high-potential leads using tools like LinkedIn, industry databases, and web research. Defining the sales pipeline.
* Defining Personas: Researching and refining Ideal Customer Profiles (ICPs) to ensure outreach targets the right audience.
* CRM Data Enrichment: Meticulously updating and maintaining prospect data on the in-house CRM system.
* Lead Hand-off: Managing the transition of qualified leads to the marketing manager / sales team, ensuring accurate communication / information is passed on, based on real market insights.
* Campaign Optimisation: Analysing data insights to deliver effective segmented marketing campaigns that bring in new sales opportunities for the sales team to convert from pipeline prospects into business deals.
* Marketing: support the marketing manager where needed in producing your own content (digital & traditional) or providing the information from your market research for the marketing manager to use in their own content creations. Support short, mid and long term marketing campaigns.
Attributes
* Degree qualified in marketing (ideal)
* B2B lead generation experience (non-sales market research)
* Used to acquiring market intelligence insights to make informed marketing campaign decisions based on that information
* Data analysis skills
* CRM experienceStronn
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