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Digital Content Executive, Kingston upon Hull, East Yorkshire
Client: AYMES | B-Corp
Location: Kingston upon Hull, East Yorkshire, United Kingdom
Job Category: Other
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EU work permit required: Yes
Job Views:
9
Posted:
06.06.2025
Expiry Date:
21.07.2025
Job Description:
Role Title: Digital Content Executive
Reports to: Digital Platform Manager
Role Type: Contractor
The skilled and proactive Digital Content Executive will manage content across both our Shopify-powered e-commerce site and our content-rich B2B platform(s). You’ll work at the heart of our digital operations, optimising user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences.
Key Responsibilities:
* E-commerce Website & Content Management:
* Manage product listings, descriptions, pricing updates, and promotions within Shopify.
* Manage content updates, ensuring brand consistency and optimised UX across platforms.
* Implement structured content strategies to improve navigation, user experience, and conversion rates.
* Maintain inventory accuracy and coordinate with teams to ensure product availability.
* Develop and optimise landing pages for promotions, product launches, and marketing campaigns.
* Enhance site structure and user journeys to drive engagement and online sales.
* Conduct A/B testing to optimise layouts, calls-to-action, and product presentation.
* SEO & Performance Optimisation:
* Implement on-page SEO best practices, including keyword optimisation, metadata, and image alt text.
* Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing.
* Use Google Analytics, Shopify analytics, and SEO tools to monitor performance and drive strategy.
* Digital Project & Agency Coordination:
* Support on briefing external agencies.
* Monitor sales performance, conversion rates, and user behaviour to identify opportunities for improvement.
* Generate reports on content and e-commerce performance, providing data-driven recommendations.
* Create tangible testing plans to test and optimise UX improvements.
Skills & Experience Required:
* Basic experience in web content management such as Squarespace, Shopify, and Klaviyo or similar email marketing software.
* Solid understanding of UI/UX principles, with the ability to create landing pages and website elements especially for CRO.
* Experience with SEO techniques for e-commerce websites, including on-page SEO, keyword research, and content strategy.
* Excellent project management skills, with the ability to handle multiple projects and deadlines simultaneously.
* Strong attention to detail, problem-solving skills, and ability to optimise content for both search engines and users.
* Design skills using Adobe Photoshop and Illustrator to create and edit web assets.
Personal Attributes:
* Highly organised and detail-oriented.
* Ability to work independently and as part of a team.
* High level of integrity and professionalism.
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