Overview
Founded in 1991 by registered osteopath Alison Astill-Smith, Metabolics is a GMP-certified, ISO 9001/14001 accredited supplement brand manufactured in a Wiltshire cleanroom. With over 300 SKUs, no binders or fillers, and a genuine commitment to practitioner-grade quality, we serve both direct-to-consumer and professional B2B channels across the UK.
Today, the business is headed up by Alison’s son Adam. Trained as an engineer, he brings the same instincts that make good engineering – precision, a commitment to understanding how things work, and a refusal to do things expediently when doing them properly is possible.
Our practitioner community is central to who we are. Nutritional therapists, naturopaths, osteopaths and functional medicine practitioners trust Metabolics because we do not compromise on quality or transparency. Growing that community and deepening our relationship with it, is one of the most important things we can do as a business. This role exists to make that happen.
The Opportunity
This is a growth role. We are looking for someone who can actively build the Metabolics practitioner community, recruiting new practitioners to our programme, nurturing existing relationships, and producing the kind of science-led, credible content that makes Metabolics genuinely useful to the practitioners we work with.
You will be outward-facing, spending meaningful time at events and in conversation with practitioners across the UK. You will also be a content thinker, not a copywriter by trade, but someone who understands the science, follows the research and knows how to turn a clinical topic into something a nutritional therapist or naturopath will want to read, share and act on.
What You Will Do
1. Practitioner Recruitment & Programme Growth
The Metabolics practitioner programme is an established but actively growing channel. Your primary responsibility is to increase the number of qualified practitioners enrolled in it. Identifying the right people, making the approach, and bringing them onboard in a way that sets the relationship up for the long term.
o Build and execute a practitioner recruitment strategy. Identifying qualified practitioners across nutritional therapy, naturopathy, functional medicine, osteopathy and allied health disciplines
o Make direct outreach to prospective practitioners - by phone, email, LinkedIn and in person - with a clear value proposition that reflects the Metabolics offer
o Manage the end-to-end onboarding process for new practitioners. From initial enquiry through credential verification to account activation and first order
o Work with the marketing team to develop the practitioner programme itself. The offer, the incentives, the communication strategy and the ongoing value delivered to members
o Set and report against practitioner sign-up targets monthly
o Identify and pursue partnerships with relevant practitioner associations, training bodies and CPD providers that could extend Metabolics\' reach within the professional community
2. Practitioner Relationship Management
Recruiting a practitioner is only the beginning. The value of this channel depends on practitioners who are actively engaged with Metabolics - recommending products, returning to reorder, and seeing us as a genuine partner in their practice.
o Maintain a regular outbound contact programme with existing practitioners - check-ins, product updates, clinical conversations and relationship building
o Be the senior point of contact for complex practitioner queries about product protocols, formulations and clinical applications, escalating to QA where required
o Connect consumers with appropriate practitioners for ongoing clinical support. Managing this as a warm, considered handover rather than a referral list
o Monitor practitioner account activity and identify those who have lapsed or disengaged - reactivating relationships proactively
o Manage the supply, dispatch and tracking of practitioner test kits and programme materials
o Vet and process new practitioner account applications. Maintaining the integrity and quality of the programme
3. Events & External Representation
A meaningful part of this role takes place outside the office. The practitioner community builds trust through face-to-face contact, and Metabolics needs someone who can represent the brand credibly and confidently in professional clinical and academic settings.
o Attend practitioner-facing conferences, seminars, CPD events and trade shows as a Metabolics brand representative - building relationships and generating warm leads for the programme
o Identify and prioritise the events calendar in advance, working with marketing to plan brand presence, materials and follow-up
o Represent Metabolics at practitioner association events and contribute to professional conversations in a way that reflects our values - honest, science-led, without overclaiming
o Feed intelligence from events back into the business - competitor activity, emerging clinical interests, gaps in the Metabolics range, and practitioner sentiment
4. Practitioner Content & LinkedIn Community
Content is one of the most powerful tools we have for keeping practitioners engaged and positioning Metabolics as a brand that takes the science seriously. You will lead our practitioner-facing content - not as a copywriter, but as the person who knows what the practitioner community wants to read, discuss and learn.
o Own the Metabolics LinkedIn presence for practitioner-level communications - planning, publishing and engaging with content on a consistent schedule
o Research and compile topics, discussion points and clinical angles that can be developed into practitioner-facing blogs, newsletters and educational resources by the wider marketing team
o Stay current with nutrition and health science research - identifying emerging topics, clinical studies and industry developments that are relevant to the Metabolics range and the practitioners who use it
o Develop and grow a practitioner LinkedIn community - building follower numbers, driving engagement and creating a space where practitioners feel the Metabolics account is worth following
o As the role grows, extend practitioner-level content activity to other social channels, maintaining the same standard of scientific credibility and professional tone
o Contribute to the practitioner newsletter - providing content direction, clinical insight and programme updates on a regular cadence
5. 5.Customer Experience - Team Contribution
Day-to-day management of the customer experience team sits with the Marketing Director. However, as someone with deep product knowledge and practitioner expertise, you will be a resource for the CS team when they need it - particularly for complex or clinical queries that require more than a standard response.
o Be available to the CS team as an escalation point for practitioner queries and complex supplement questions
o Contribute to the practitioner-facing knowledge base - keeping product and protocol information current and clinically accurate
o Support phone and email coverage for practitioner enquiries where capacity requires it, particularly during busy periods or team absence
What We Are Looking For
Essential
* A genuine passion for nutrition, health science and the practitioner community - this role requires someone who finds this world inherently interesting, not someone who has learned to talk about it
* Confident and credible in professional settings. Comfortable making direct outreach to practitioners, attending events independently and representing a brand in conversation with qualified healthcare professionals
* Strong communicator. Able to write clearly for a professional audience, hold a clinical conversation with confidence, and build relationships through consistent, genuine contact
* Self-directed and commercially minded. Comfortable working to recruitment targets and reporting progress without needing to be managed closely
* Organised enough to manage a pipeline of practitioner prospects, an events calendar and a content schedule simultaneously
* Comfortable using LinkedIn as a professional tool, not just as a profile, but as a channel for building community and publishing content
Desirable
* Qualification in nutrition, nutritional therapy, naturopathy or a related health science - ANutr, mBANT, CNHC registration or equivalent. This is strongly desirable: clinical credibility will significantly increase the quality of practitioner relationships this role can build
* An existing network within the UK practitioner community - nutritional therapists, naturopaths, functional medicine practitioners, osteopaths or allied health professionals
* Experience in a practitioner-facing, account management or business development role. Ideally within supplements, nutraceuticals, functional medicine or a related health sector
* Familiarity with the UK practitioner landscape - training bodies, professional associations, CPD providers and the networks practitioners move in
* Experience attending or exhibiting at health and nutrition industry events
* Understanding of how practitioners’ source, evaluate and recommend supplement brands and what it takes to earn their loyalty
Character
* The kind of person who reads nutrition research for interest, not obligation
* Confident enough to cold-call a practitioner clinic and warm enough to make it feel like a welcome conversation
* Comfortable being the face of the brand - at events, on LinkedIn, on the phone - without needing a script
* Commercially motivated but not transactional
* Curious about what is happening in the nutrition and wellness space and proactive in bringing that intelligence back into the business
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