Senior Digital PR & Content Executive – McCANN Manchester
Location: Manchester City Centre, Hybrid
Overview: McCANN Manchester is the UK’s most awarded agency for marketing effectiveness. We partner with challenger brands to accelerate growth through pioneering brand experience design and activation, delivering competitive advantage and measurable results.
The Part You'll Play
As Senior Digital PR & Content Executive you will lead digital PR and content campaigns across multiple clients. Your role involves creative ideation, outreach strategy, content development, and collaboration with SEO, content, and digital teams to deliver integrated campaigns.
Responsibilities
* Develop, plan, and execute digital PR campaigns that drive measurable organic growth.
* Lead outreach strategy: build media lists, nurture journalist relationships, and secure top-tier placements.
* Produce high‑quality content assets (articles, data stories, press releases, onsite content).
* Use data and insights (search trends, audience data, social signals, surveys) to inform campaign concepts.
* Monitor performance, analyse coverage, and report key results to clients.
* Support day‑to‑day tasks and account servicing.
* Collaborate with SEO teams to align digital PR and content output with overall search strategy.
* Identify new opportunities for clients through trends, digital landscape changes, and competitor activity.
* Maintain strong awareness of the news agenda to proactively pitch timely, relevant stories.
* Manage campaign timelines, deliverables, and client expectations.
* Contribute to new business pitches with ideas, examples, and PR/content strategy.
* Perform link audits on client and competitor websites.
Qualifications
* Strong experience in digital PR, content marketing, or related fields.
* Proven track record of delivering coverage across high‑authority publications.
* Excellent copywriting and storytelling skills.
* Confidence using tools such as Google Analytics, Search Console, BuzzSumo, Ahrefs/SEMrush.
* Understanding of SEO principles and how digital PR supports search performance.
* Strong communication, organisation, and stakeholder management skills.
Benefits
* Competitive financial and benefits package.
* Opportunity to work within the UK’s largest integrated agency, with specialist departments including animation, video production, planning, digital creative, and development.
* Access to a vibrant new office in Manchester city centre, hosting engaging events, talks, and workshops to boost productivity and wellbeing.
McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
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