The ideal candidate will be responsible for creating and executing lead generation campaigns within a B2B area.
Develop and execute multi-channel demand generation campaigns, including:
* Content marketing (blogging, whitepapers, case studies)
* Event marketing (conferences, webinars, trade shows)
* Public Relations (creating stories that capture positive attention)
* Product Marketing, compelling expression of the benefits of the company functionality, targeted at each industry segment.
Qualifications
* Demonstrated they can convert strategic thought into effective action
* Willingness to challenge convention and think differently
* Proven track record of owning the delivery of successful B2B lead generation campaigns
* Strong understanding of how to optimise B2B digital marketing channels and tools, getting big results from limited budgets.
* Excellent writing and presenting skills
* Strong analytical skills and data-driven decision-making
* Experience with CRM and marketing automation tools, ideally Hubspot CRM
* 5+ years of marketing experience in the technology industry.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Staffing and Recruiting
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