1. Brand strategy formulation: Conduct comprehensive market analysis to develop brand operation strategies aligned with platform positioning and merchant requirements. Define clear brand development objectives, market positioning and promotional roadmaps to establish strategic direction for brand management. 2. Brand promotion execution: Implement multi-channel brand campaigns incorporating digital marketing, experiential events and strategic partnerships. Leverage platform resources to maximize brand visibility, strengthen market presence and drive consumer engagement. 3. Brand image shaping: Develop and maintain consistent brand identity through standardized visual systems and compelling brand narratives. Enhance brand equity by cultivating consumer trust and emotional connections that differentiate merchant offerings. 4. Resource integration and coordination: Orchestrate cross-functional collaboration between product, marketing and creative teams to deliver comprehensive brand support. Facilitate project implementation through strategic resource allocation that maximizes return on brand investments. 5. Data monitoring and optimization: Establish performance tracking systems to evaluate brand campaign effectiveness. Refine strategies based on consumer insights, market trends and engagement metrics to continuously enhance brand performance and merchant growth. 【About JD.com】 JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world. 【Our Global Business】 We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide. Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International 【"Joybuy" - Online Retail Business in Europe】 Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, “Don’t just buy, Joybuy,” perfectly captures our mission to fulfill our customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.