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Cro copywriter – healthcare / adhd & autism assessments

Swindon
AuDHD Psychiatry
Copywriter
Posted: 22h ago
Offer description

We’re hiring a Healthcare CRO Copywriter ($300/page, remote) to write and structure landing pages for our ADHD & Autism assessment clinic.

You’ll create empathetic, conversion-focused copy and suggest layout flow.

Apply with your portfolio and a 2-minute Loom video sharing headline ideas and key sections you’d include.


AuDHD Psychiatry is a fast-growing private ADHD & Autism clinic providing assessments, medication management, and coaching across the UK and internationally.

We attract thousands of monthly visitors through SEO and paid campaigns — and we’re looking for a Conversion Rate Optimisation (CRO) Copywriter with healthcare experience to help turn that attention into booked assessments.


About the Role

We’re looking for someone who blends strategic thinking with empathy — a copywriter who can communicate clinical services clearly while optimising for conversion and trust.

You’ll write one high-impact landing page for our ADHD or Autism assessments, and you’ll also recommend the structure, flow, and key messaging.

If the collaboration goes well, we’ll offer ongoing projects — A/B testing new headlines, refining copy, and writing additional landing pages.


Responsibilities

* Write a persuasive, empathetic, high-converting landing page (~800–1,000 words).
* Suggest a page structure / flow (hero, benefits, process, social proof, CTA, FAQs).
* Craft headlines and CTAs focused on clarity and trust.
* Include 2–3 headline ideas and alternate CTAs for future A/B testing.
* Optimise copy for tone, accessibility, and neurodivergent inclusivity.
* Collaborate with our designer and strategist to align copy with visuals.


Requirements

* 3+ years’ experience in copywriting for healthcare, psychology, or other high-trust services.
* Proven track record writing landing pages or funnels that drive conversions.
* Solid grasp of CRO principles (value proposition clarity, proof, friction reduction).
* Excellent written English (UK or neutral).
* Portfolio showcasing landing or service pages.


Nice to Have

* Experience writing for ADHD, Autism, or mental-health-related services.
* Familiar with Figma, Unbounce, or wireframing tools.
* Understanding of compliance and ethical marketing in healthcare.


Compensation & Scope

* Rate: $300 fixed per landing page.
* Scope: 1 page (~800–1,000 words) + structure outline.
* Timeline: 7–10 business days.
* Ongoing work: ad-hoc optimisation or A/B test variations ($100–$150 each).


How to Apply

Please submit:

* Your portfolio (must include at least one service or healthcare page).
* A short note describing:
* Your approach to writing for healthcare or other high-trust industries.
* A project where your copy improved conversions.
* A 2-minute video (Loom or similar) where you:
* Review our website (https://www.audhdpsychiatry.co.uk/).
* Suggest what you’d write as the headline for our ADHD assessment landing page.
* Briefly outline 2–3 key sections or ideas you’d include to make the page convert.
* Explain what tone or emotional direction you’d use (e.g., reassurance, clarity, authority).
* Your availability and turnaround time.


Success Metrics

* Increased landing-page conversion rate (clicks → bookings).
* High engagement (scroll depth, time on page).
* Trustworthy tone aligned with healthcare standards.

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