Overview
ramarketing Newcastle Upon Tyne, England, United Kingdom
Join to apply for the Integrated Marketing Lead role at ramarketing.
ramarketing is a specialist life sciences marketing agency helping biotech, pharma, and CDMO clients grow at every stage of their journey. With teams in the UK, US, and Canada, we deliver integrated PR, digital, creative, and strategy services that deliver meaningful growth for our clients.
What You'll Do
Client impact
* Partner with client services and strategy teams to design and execute digital campaigns that align with business goals.
* Actively participate in client briefings and translate objectives into actionable digital plans.
* Clearly present analytics and campaign performance to clients and colleagues.
* Utilise campaign performance to demonstrate/report ROI and inform insight-driven recommendations.
Digital strategy & delivery
* Lead planning and execution of PESO (Paid, Earned, Shared, Owned) strategies.
* Ensure digital marketing campaigns are data-driven and continuously optimised.
* Introduce and embed best-in-class digital practices across squads (SEO, PPC, ABM, marketing automation, analytics).
* Stay ahead of evolving channels and technologies relevant to life sciences audiences.
Leadership & capability building
* Line manage ramarketing’s amazing team of digital specialists, building a high-performance culture with development at its core.
* Work with the Head of Digital, Media & PR to evolve the function into a recognised centre of excellence.
* Support hiring, onboarding, and development to expand the team's depth and breadth.
* Champion cross-capability collaboration to ensure digital seamlessly integrates with PR, creative, and strategy.
Commercial growth
* Identify commercial growth opportunities across client squads; shape proposals and pitches with commercial colleagues.
* Ensure budgets are well managed and efficient resource allocation.
* Contribute to thought leadership and external representation of Ramarketing's digital expertise.
What We're Looking For
* Proven digital marketing leadership in a B2B agency environment (life sciences or complex industries a plus).
* Track record of planning and delivering integrated PESO campaigns that show measurable business impact.
* Strong grasp of paid media, organic growth, automation platforms, and analytics.
* Leadership experience: managing teams, mentoring juniors, and shaping culture.
* Commercially minded and client facing: comfortable in proposals, budgets, and growth conversations.
* Naturally collaborative - able to align digital with PR, creative, and strategy to create seamless client outcomes.
Why join Ramarketing
You'll be shaping digital at one of the fastest-growing specialist life sciences agencies in the world. We’re values-driven, people-first, and obsessed with delivering work that genuinely grows businesses. You'll get the chance to shape how digital sits at the heart of our integrated offering and to grow with us as we scale.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries
* Marketing Services
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