Public Relations Associate Director - Digital Assets
Public Relations Associate Director - Digital Assets
Selby Jennings London, United Kingdom Apply now Posted 1 day ago Hybrid Job Permanent GBP70000 - GBP85000 per annum + + Bonus
Public Relations Associate Director - Digital Assets
Selby Jennings London, United Kingdom Apply now
Selby Jennings has partnered with a global financial technology and infrastructure firm supporting capital markets with a focus on innovation, operational resilience, and digital transformation. The company's Digital Assets division offers institutional platforms for managing digital assets and collateral. Its Consulting Services business-recently revitalized under new leadership-supports clients with regulatory reporting, post-trade efficiency, and treasury clearing solutions.
Selby Jennings has partnered with a global financial technology and infrastructure firm supporting capital markets with a focus on innovation, operational resilience, and digital transformation. The company's Digital Assets division offers institutional platforms for managing digital assets and collateral. Its Consulting Services business-recently revitalized under new leadership-supports clients with regulatory reporting, post-trade efficiency, and treasury clearing solutions.
Role Overview
This senior-level role will lead public relations for two high-growth business lines. The successful candidate will shape external messaging, drive media engagement, and support thought leadership across blockchain, DLT, and financial consultancy domains.
Key Responsibilities
* Develop and execute global PR strategies aligned with business goals.
* Build and maintain relationships with Tier 1 and specialist media (e.g. WSJ, FT, CoinDesk).
* Collaborate with senior stakeholders (MD/C-suite) and marketing colleagues to shape messaging.
* Write and place press releases, bylined articles, and thought leadership content.
* Manage PR agency relationships in the US and UK.
* Monitor media coverage and identify new opportunities.
* Support social media and video content initiatives.
* Leverage AI tools to enhance PR innovation and delivery.
* Ensure reputational risk is managed through strong editorial judgement.
Candidate Profile
* Minimum 8 years of dedicated PR experience.
* Degree in Marketing, Journalism, or Communications.
* Experience in digital assets is crucial-including blockchain, crypto, or DLT-related PR.
* Strong writing and storytelling skills; able to simplify complex topics.
* Comfortable engaging with senior stakeholders across the business.
* Skilled in prioritisation and working to journalist deadlines.
* Analytical mindset with ability to measure impact and optimise strategy.
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