Job Description
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About the role
The Head of Paid Social & Affiliates will lead Deliveroo’s strategy and execution across Paid Social (Meta, TikTok, Snapchat, etc.) and Affiliate Marketing, globally. This role brings together two complementary performance channels to drive growth through creative excellence, partnership development, and data‑driven optimisation.
This leader will develop global frameworks that balance creative experimentation with performance efficiency, while building strong relationships with platform partners and affiliate networks. They will work closely with Brand, CRM, Data Science, and the Marketing Tech teams to ensure integrated and effective customer journeys.
What you’ll be doing
Own the global Paid Social and Affiliate marketing strategy, defining the roadmap for growth, efficiency, and creative excellence.
Lead a high‑performing team of channel specialists, fostering a culture of analytical rigour, experimentation, and creativity.
Partner with Creative and Brand teams to develop highly scaled, rapid social‑first creative frameworks that balance strong brand storytelling with conversion‑driving performance.
Develop the affiliate growth program, managing platform relationships, publisher strategy, and cross‑channel coordination.
Collaborate with Data Science and Engineering to improve incrementality measurement, channel attribution, and automation.
Champion global test‑and‑learn initiatives to identify best‑performing formats, audiences, and messages.
Represent channels in growth and performance leadership forums, contributing to investment strategy, business reviews, and cross‑channel planning.
Requirements
You know your channels inside out. 8+ years’ experience in performance marketing, with deep expertise in Paid Social (Meta, TikTok, YouTube, etc.) and/or Affiliate Marketing.
Proven experience managing multi‑million‑pound budgets and driving measurable business impact.
Exceptional understanding of creative performance, audience strategy, and attribution methodologies.
Experience leading global teams and managing global partners or agencies.
Strong commercial acumen and ability to connect performance metrics to business outcomes.
Collaborative, curious, and passionate about driving innovation in growth marketing.
Why Deliveroo
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology‑driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well‑being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country‑specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are – your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest‑growing businesses in a rapidly growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don’t hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.
A competitive and comprehensive compensation and benefits package
1
Compensation
* We aim to pay every employee competitively for the role they are performing in their respective location
* Depending on role and location, some employees may be eligible for an annual cash bonus, sign‑on bonus or relocation support
* Up to 5% matched pension contributions
2
Equity
* Some roles may be eligible for share awards, giving them ownership in Deliveroo and a share in our success
3
Food
* Free Deliveroo Plus: free delivery and access to special offers
* Team lunches from the best local restaurants
4
Time away
* 25 days annual leave plus bank holidays, increasing with length of time spent working at Deliveroo
* One day of paid leave per year to volunteer with a registered charity
5
* Funded single cover healthcare on our core plan, with the option to add family members at own cost
* On‑site gym (HQ), discounted external gym membership
* Access to wellbeing apps such as LesMills+, Strava, Headspace, Yogaia via GymPass
* Discounted dental insurance and a range of other flexible benefits, such as critical illness cover, partner life cover, travel insurance, health assessments
* Life assurance
6
Work Life
* Maternity, paternity and maternity and shared parental leave, eligible from day one of employment
* Excellent kit to enable working from home and a parent‑friendly working culture
* Access to free mortgage advice
* Cycle to Work Scheme or Season Ticket Loans, depending how you wish to travel
* Excellent learning and development opportunities and access to RooLearn, our learning platform, packed with high‑quality training and content
* Regular Employee Resource Group (ERG) led social events – examples include dinners, dance lessons and in‑office yoga sessions
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