Job Title: Head of Sales Location: Bradford (Full-time, Office-based) Salary: £90,000-£120,000 (DOE) ________________________________________ About the Company I am supporting a leading cash plan provider company committed to delivering affordable and accessible health and well-being solutions to individuals and businesses across the UK. Their mission is to empower customers with innovative products and exceptional service, helping them manage everyday healthcare costs with confidence. ________________________________________ Role Overview The Head of Sales will be responsible for driving revenue growth, shaping the sales strategy, and leading a high-performing team focused on product and distribution. This is a pivotal leadership role requiring a strategic thinker with proven experience in health insurance, employee benefits, or financial services sectors. ________________________________________ Key Responsibilities * Sales Strategy & Leadership o Develop and execute a comprehensive sales strategy aligned with business objectives. o Lead, mentor, and inspire the sales team responsible for product and distribution. o Establish clear KPIs and monitor performance to ensure consistent achievement of targets. * Business Development o Identify and secure new business opportunities across corporate and SME markets. o Build and maintain strong relationships with brokers, intermediaries, and key partners. o Drive growth through innovative product positioning and market penetration strategies. Commercial Management * Forecast sales performance and manage budgets effectively. * Collaborate with marketing and product teams to optimise go-to-market plans. * Negotiate high-value contracts and partnerships to maximise profitability. Market Insight & Innovation * Stay ahead of industry trends, competitor activity, and regulatory changes. * Contribute to product development and pricing strategies based on market feedback. ________________________________________ Skills & Experience Required * Proven track record in senior sales leadership within health insurance, employee benefits, or financial services. * Strong commercial acumen with experience managing multi-million-pound revenue streams. * Exceptional leadership and team development skills, particularly in product and distribution. * Excellent negotiation and stakeholder management abilities. * Strategic thinker with hands-on execution capability. ________________________________________ Qualifications * Degree-level education or equivalent experience. * Professional qualifications in sales or leadership (desirable). ________________________________________ Package & Benefits * Competitive salary: £90,000-£120,000 performance-based bonus. * Comprehensive benefits package including healthcare, pension, and flexible working options. * Opportunity to shape the future of a growing, customer-focused organisation. Search is an equal opportunities recruiter and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age