1. Leadership opportunity driving growth
2. Leading retail & DTA sales strategy, team performance and channel growth.
About Our Client
A well established UK manufacturer of high performance building chemicals, sealants, adhesives, and construction solutions is seeking a Head of Retail Sales & DTA Channel to lead one of its most strategically important commercial areas. Serving over 2,000+ retail partners nationwide, the business continues to invest heavily in product innovation, customer engagement, and digital transformation making this a defining time to join the organisation at senior level.This role offers full visibility with the executive team and significant influence over future commercial strategy.The Head of Retail Sales & DTA Channel will own the commercial strategy and performance of the Independent Trade Channel, overseeing a large, experienced field sales organisation and driving category growth across a diverse product portfolio.You will lead a team consisting of:
3. 3 Direct Reports (e.g., National/Channel Managers)
4. 10 Area Sales Managers (ASMs)
This role also plays a key part in shaping strategic initiatives including the product innovation pipeline, CRM and AI driven sales capability, and the ongoing evolution of the customer loyalty programme.
Job Description
Channel Leadership & Strategy
5. Lead the full Independent Trade Channel, ensuring strong execution across 2,000+ retailers.
6. Develop long term channel strategies to accelerate growth in the DTA market.
7. Drive performance and visibility across the organisation's entire product portfolio.
Team Leadership & Development
8. Provide direction, coaching, and leadership to 3 direct reports and 10 ASMs.
9. Foster a high performance, growth focused culture.
10. Ensure robust commercial capability and alignment across the team.
Cross Functional Collaboration
11. Partner with Marketing and Operations to launch new products and deliver best in class customer support.
12. Share market insight to influence product innovation, packaging, and value add solutions.
Strategic Projects & Transformation
13. Contribute to the development of new product roadmaps.
14. Support CRM/AI system evolution to enhance customer targeting and engagement.
15. Shape and grow the customer loyalty programme.
Commercial Performance
16. Own revenue, margin, and profitability performance across the channel.
17. Deliver accurate forecasting, reporting, and insight to the CEO.
18. Strengthen relationships with key retail partners to maximise commercial opportunity.
The Successful Applicant
19. Senior commercial leadership experience within construction, building products, or related markets.
20. Proven success managing large and diverse field sales teams.
21. Strong track record of cross functional collaboration and influencing senior stakeholders.
22. Experience engaging buyer groups, independent retailers, or similar routes to market.
23. Commercially astute, strategically minded, and confident in fast paced environments.
24. Willingness to travel and be present at Head Office for cross functional collaboration
What's on Offer
Competitive package depending on experience