About the company Infoserve is an established digital marketing business based in Leeds, providing website solutions and online marketing services such as PPC, SEO, Listings and Social Media to small and medium‑size businesses across the UK.
Role Overview
Infoserve are looking for an experienced and hands‑on SEO professional to take on the role of SEO Lead within our agency.
You’ll be responsible for managing the SEO product as a whole; driving the SEO product forward, working with our sales department to bring on new clients, managing performance across a diverse range of clients, and driving organic growth through a mix of technical SEO, content strategy and on‑page optimisation.
This role is a key part of our digital services team and involves making the SEO product your own and representing Infoserve’s digital solutions with professionalism and credibility.
Key Responsibilities
* Take ownership of the SEO performance across a diverse range of clients
* Develop and implement tailored SEO strategies aligned to client goals
* Identify opportunities for growth through keyword research, competitor analysis and technical/content audits
* Prioritise tasks effectively across multiple clients
* Support with proposals or audits for potential new clients
Hands‑On SEO Tasks
* Carry out on‑page optimisation tasks including title tag optimisation, URL structure optimisation, internal linking and heading structure
* Support and implement content strategies with our internal SEO content writer
* Execute link building activity where relevant
* Perform regular technical audits using tools like Screaming Frog, SERanking and Google Search Console. Identify and help implement fixes for crawl errors, broken links, redirects and structured data.
Performance Tracking & Reporting
* Monitor and report on SEO performance using GA4, GSC and SERanking
* Track key metrics such as organic traffic, keyword rankings and conversions
* Monitor automated reports to clients
* Provide insights in calls with clients and communicate results and next steps clearly
SEO Growth
* Stay up to date with SEO best practices, algorithm updates and industry trends
* Show awareness of AI‑driven search and its role within online search
Internal Support
* Share relevant SEO knowledge with the sales team, SEO content writer and the website team
* Assist the web team in carrying out website migrations for new website builds
Skills & Experience Required
* 2–4+ years experience in SEO (agency experience preferred)
* Proven experience improving rankings, organic traffic and/or conversions
* Strong understanding of local and national SEO
* Strong understanding of on‑page SEO, technical SEO fundamentals and keyword research and content strategy
* Experience using Google Analytics, Google Search Console, Screaming Frog, SEMrush / Ahrefs and SERanking (or similar)
* Comfortable managing multiple client accounts
* Strong communication and organisational skills
* Experience working with CMS platforms (e.g. WordPress, Shopify, DUDA)
* Experience contributing to pitches or proposals
* Awareness of AI tools and their impact on search
Ready to take your career to the next level? Apply today and help local businesses grow with powerful digital marketing solutions.
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