Overview
Field Marketing Manager | Growth Marketing | Hybrid
RLDatix (RLD) is on a mission to help raise the standard of care…everywhere. Trusted by over 10,000 healthcare organisations around the world, our solutions help improve health and care. Our applications ensure that patients receive the best and safest care while supporting the providers who deliver it.
Joining TeamRLD means being part of a global effort of over 2,000 team members in making a difference in healthcare…every day.
We’re searching for a Stoke-on-Trent-based Field Marketing Manager to join our Growth Marketing team, so that we can drive targeted campaigns that support sales and generate pipeline across the UK and Ireland. The Field Marketing Manager will lead integrated campaigns and event strategies to support customer acquisition, cross-sell, upsell, and engagement.
Location: Stoke-on-Trent
Reports to: Growth Marketing Director
What You’ll Do
* Bring the Growth Engine to life
o Build and deliver integrated campaigns that deliver pipeline with the target organisations and people
o Connect the dots between sales and marketing ensuring that campaigns meet the needs of sales teams
o Manage budgets, pacing, and ROI across all growth activities
* Creative and Data Driven Campaign Marketeer
o Build pipeline through integrated activity, from digital to events. Launch quick tests, analyse outcomes, and double down on what works
o Maintain dashboards and reporting to inform decision making from annual planning to daily operational delivery
* Optimise the Funnel
o Partner with solution marketing, product and sales to identify friction points and improve conversion
o Implement lifecycle marketing tactics to increase engagement, repeat use, and lifetime value
o Use segmentation and personalisation to deliver targeted campaigns that resonate, including laser-focused account-based marketing alongside sales and field marketing
What You Bring
* 3+ years in growth, demand or campaign marketing roles
* Experience running high-velocity acquisition, cross-sell, upsell and retention campaigns
* Ideally experience delivering into the health and care sector in the UK and Ireland
* Analytical mindset. Fluent in metrics, attribution, and optimisation
* Embrace tech, including AI, to expedite creation and delivery and ensure better results
* Comfort balancing planning with rolling up your sleeves to get campaigns out the door
Who You Are
* Operator at heart. You like to see plans turn into action quickly
* Biased toward speed, iteration, and measurable outcomes
* Data driven but not afraid to test creative, unconventional ideas
* Energised by ambitious targets and building things that last
* A collaborator who works with sales and respects their expertise. You are the marketing expert and aim for measurable outcomes
* Empathic. Tech-savvy, stay updated, and know marketing tricks, but understand personas, markets and customers are key
What We Offer
* Competitive pay and bonus
* To be part of something unique and generational. Helping shape our growth as we launch AI and data innovations into a dynamic and rapidly changing health and care markets
* A chance to build a new team and be part of bigger transformation in a business that is determined to make a difference to health and care
* A culture that rewards ownership, creativity, and getting things done
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