PPC Account Director (Retail)
Location
London (Hybrid – 2 days per week in-office)
About the Role
We’re looking for a PPC Account Director to lead paid search strategy for a portfolio of retail clients across ecommerce, omnichannel, and marketplace-driven businesses. You’ll own senior client relationships, define PPC vision, and guide teams to deliver scalable, profitable growth through search.
This role is ideal for a senior search specialist with strong retail experience and commercial acumen.
Key Responsibilities
Client Leadership & Account Ownership
* Act as the senior PPC lead and trusted advisor for retail clients
* Own account health, performance, retention, and commercial growth
* Lead strategic planning, quarterly business reviews, and roadmap development
* Partner with client leadership teams on growth strategy, innovation, and channel expansion
PPC Strategy (Retail-Focused)
* Define PPC strategy across Google Ads, Microsoft Ads, and retail media platforms
* Lead search, shopping, Performance Max, and feed-driven strategies
* Align PPC activity to retail KPIs including ROAS, CAC, revenue, margin, and stock efficiency
* Guide testing strategies across bidding, structure, feeds, creative, and audience layering
* Stay ahead of platform updates, retail media developments, and automation best practices
Team Leadership & Cross-Channel Collaboration
* Lead, mentor, and develop PPC Managers and Executives
* Set standards for account quality, strategic thinking, and execution excellence
* Work closely with paid social, SEO, CRO, data, and merchandising teams
* Ensure PPC integrates effectively with broader performance and retail strategies
Commercial & Operational Management
* Own forecasting, budgeting, and margin management for PPC accounts
* Ensure accurate pacing, reporting, and resourcing
* Support new business pitches, audits, and strategic proposals within retail\
Skills & Experience
Required
* 5+ years of PPC experience, ideally within an agency environment
* Strong retail and ecommerce search experience
* Deep expertise across Google Ads, Shopping, Performance Max, and Microsoft Ads
* Proven experience managing large budgets and complex product feeds
* Strong client presence with experience presenting to senior stakeholders
* Proven experience leading and developing teams