Overview
We are delighted to share a unique opportunity within the Tesco Marketing function for a Media Optimisation Analyst. The role focuses on optimising our marketing activity and media investment against commercial priorities, ensuring we are tailoring our spend and activity to locations and audiences that are commercially important and driving performance. The role works closely with our Insight function and our media agency EssenceMediacom. The ideal candidate is analytical, agile and up for crafting a unique role that will shape the way the UK Marketing operates.
We are excited about the potential to influence Tesco's marketing strategy and media optimisation across the business.
Responsibilities
* Understanding our commercial performance and the drivers of performance, working closely with finance and insight teams.
* Experience of working with an MMM agency/provider and platform.
* Understanding our audience framework and how this impacts our commercial performance.
* Bringing together insight from different business functions (commercial performance, customer insight, marketing performance) and translating this into marketing optimisation plans designed to drive greater return for the business.
* Building marketing optimisation plans across the 6 P's (Promotion, Place, Price, Product, People & Packaging) at geographic and audience levels; coordinating with Marketing, Media and Campaign Planning, Direct to Customer Communications, CRM, Shopper Marketing and Performance Marketing teams.
* Optimising the distribution of media to key locations and audiences to drive greater returns by collaborating with the Media Manager and Lead Media and Campaign Planners.
* Confidently using marketing measurement tools to demonstrate the benefit and returns from optimisation.
* Developing relationships and working closely with key agencies (EssenceMediacom, BBH, Dunnhumby) and keeping up-to-date with the media landscape.
Qualifications
* Experience with media or communications planning.
* Experience in working with analytical and data-led insight in a marketing capacity.
* Broad knowledge of marketing channels (paid, earned and owned) including specific experience with digital marketing channels.
* Confidence in presenting to senior stakeholders across a business.
* Ability to deliver inspiring briefs and provide constructive feedback.
What’s in it for you?
We’re all about the little helps. Tesco’s colleague benefits package takes care of you – both in and out of work. Click Here to find out more.
* Annual bonus scheme of up to 20% of base salary
* Holiday starting at 25 days plus a personal day (plus Bank holidays)
* Private medical insurance
* 26 weeks maternity and adoption leave (after 1 year’s service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay; 6 weeks fully paid paternity leave
* Free 24/7 virtual GP service and Employee Assistance Programme (EAP) for you and your family
About Us
You might know us as a supermarket, technology company or even for our award-winning mobile network. We’re all of those things, and more. Our colleagues work with one goal in mind: helping to make every day a little better for our customers, colleagues and communities around the world. We champion a balance that lets you thrive both in and out of work and support flexible working arrangements.
Details
* Seniority level: Entry level
* Employment type: Full-time
* Job function: Marketing and Sales
* Industries: Retail
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