About Us Would it inspire you to see the tangible impact of your work on the world? To work for an organisation that is committed to making a positive difference for people everywhere. If so, we could be the organisation for you. We are the Chartered Institute of Building (CIOB), the world's largest and most influential professional body for construction management and leadership. About the Role As Senior Marketing Manager, you will work with key internal stakeholders. You will define and deliver our campaign strategies in alignment to our corporate plan KPI’s for global membership retention and growth. You will also mentor and manage the development of the Senior Marketing Executive – Membership and the Academy Marketing Officer. The role reports to the Head of Marketing Programmes. It is a core role within the Marketing & Customer Experience team, working closely with the directorate, including Marketing Programmes, Communications, and Events functions. Key Responsibilities: Devise solutions to help achieve membership growth objectives that support the Corporate Strategy themes 2023-2028 Define our campaign strategy to increase engagement and drive growth across membership (both individual and company) Direct, manage and develop both the Senior Marketing Executive - Membership and the Academy Marketing Officer, and motivate them towards focused, target driven outcomes Lead on content – led, multi-channels innovative marketing campaigns in line with our brand strategy Develop clearly defined outcomes-based campaigns in collaboration with key stakeholders Manage and co-ordinate the creation and distribution of campaign assets across multiple platforms including print and digital channels Develop effective relationships across the core marketing & digital team to deliver effective campaigns Develop and manage relationships with membership, customer services, business development teams and Business Information Unit (BIU) From effective campaign planning and delivery develop a pipeline for our sales team to follow up on Using data intelligence, lead personalisation and segmentation strategies to drive engagement and acquisition Provide reporting on campaign outcomes to key stakeholders across the organisation and in collaboration with our digital and BIU Managing the distribution of agency briefs where required. About You Our ideal candidate will have the following skills and experience: Considerable experience of marketing campaign management BA university degree or equivalent Completed or working towards a professional marketing qualification (CIM) preferred Experience of B2B marketing & lead generation for a sales team Experience of working in a business partnering style Experience of working with international teams Data driven marketing campaign management Highly proficient in all MS Office packages Experience using developing insights with web analytics Marketing campaign skills including digital marketing Budgeting and forecasting Data management, segmentation/personalisation Lead generation Multiple project management & attention to detail Stakeholder engagement Why Work For Us? We offer not only the opportunity to make a real difference through your work but also a friendly, flexible, and supportive working environment. Here’s what you can expect: A Competitive Salary Generous Benefits Package : 25 days holiday (rising to 29 with service) plus bank holidays, a birthday day off, and Christmas closure. Private pension scheme with employer contributions and free pension advice. Private medical insurance (includes Online GP and Wellbeing Assistance) and a Health Cash Plan (includes dental and optical cashback). Enhanced family-friendly policies and life assurance. Access to resources supporting wellbeing, including an Employee Assistance Programme and mental health first aiders. Development Opportunities : Learning and development tailored to your career growth. Inclusive Environment : We’re a disability-committed and EDI-focused employer, with values that celebrate diversity and inclusivity. Recognition : We hold a Gold Investors in People Award, reflecting our commitment to your development and wellbeing. We are proud to say that we hold a Gold Investors in People Award – which we really hope will show you our commitment to you as an employer. Please note that we may consider applications as they are submitted and therefore you are encouraged to apply as soon as possible.