Company Description
ApprovalMax is an award-winning B2B software used by businesses worldwide to approve bills and expenses. It streamlines the approval process for decision-makers by replacing paper and email approvals with automated workflows. ApprovalMax integrates with platforms such as Xero, QuickBooks Online, and Oracle NetSuite to unlock efficiencies for approvers and finance teams. The company is globally recognized and has won the 'Xero App Partner of the Year' award four times since 2020 in different countries.
Job Description
We are seeking an experienced Head of Digital Marketing and Growth to lead our digital growth initiatives. This role is crucial in scaling our pipeline and revenue efforts, focusing on paid advertising, SEO, email marketing, and website performance. The ideal candidate will have deep expertise in B2B marketing, combining strategic planning with hands-on execution, and leading a growing team.
Qualifications
* Performance Marketing Leadership: Own strategy and execution for all paid digital channels (Google, LinkedIn, retargeting, etc.) with a focus on customer acquisition and ROI.
* Revenue Ownership: Responsible for driving pipeline and revenue from digital channels.
* Marketing Operations & Attribution: Ensure robust tracking and reporting across all channels; collaborate with the operations team. Own analytics, attribution modeling, and campaign reporting for data-driven decisions.
* SEO & Website: Oversee SEO strategy and website performance, ensuring continuous optimization.
* Email Marketing: Manage nurture, reactivation, and retention campaigns to maximize lifecycle value.
* Team Management: Lead, mentor, and grow a high-performing digital team.
* Cross-functional Collaboration: Work closely with sales, operations, product, and content teams to align messaging and conversion strategies.
Requirements
* 6+ years in B2B digital marketing, with at least 3 years in a leadership role. Experience in fintech is a plus.
* Proven track record of generating revenue through digital campaigns in a high-growth B2B SaaS environment.
* Deep expertise in Google Ads, LinkedIn Ads, and other paid platforms.
* Strong understanding of marketing operations, data tracking, campaign tagging, and performance reporting.
* Experience with SEO tools (e.g., SEMrush, Ahrefs), marketing automation, and analytics tools (Google Analytics, HubSpot, etc.).
* Hands-on, performance-driven approach with a clear understanding of what success looks like.
* Experience managing and developing teams.
* Excellent analytical, strategic, and communication skills.
What we offer:
* Flexible working hours
* Health & Wellness program with bonus payments covering activities like medical services, fitness, stress management, yoga, and travel.
* Reimbursement for co-working spaces and professional development courses.
* Recognition rewards for service years.
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