Overview
Who You Will Work With The Senior Director, Retail Stores (SRD West League) will lead the UKI Retail Leadership team, with direct leadership of Retail Directors (RD) and Director Store Operations & Training (DOTS) reporting directly to the Senior Director, Retail Stores EMEA (SRD EMEA). You will actively partner with the Senior Retail Leadership team, Value & Inline Store Senior Leadership, and functional leadership in Retail Operations & Services, Business Channel Offense, Planning, Stores Development, Marketing, Merchandising & People Solutions.
What You Will Do The Senior Director, Retail Stores – West League plays a pivotal role in driving the success of retail operations, fostering a culture of excellence, and bringing the brand's vision and values to life within their assigned league (United Kingdom & Ireland). To be successful in this role you will meet the requirements listed in the Qualifications section.
Responsibilities
* Lead the Field Retail United Kingdom & Ireland organization, ensuring that retail business objectives are achieved. Provide strategic leadership, guidance, and support to the field organization, and serve as the voice of the league to EHQ, ensuring country strategies are integrated into global and EMEA strategies.
* Proactively champion best practices and drive performance and innovation across the assigned league.
* Nike (Direct) Strategy: Provide strategic leadership to the retail field organization in your league. Support SRD EMEA in formulating local and regional strategies to be effectively integrated into Global and EMEA initiatives.
* Marketplace Oversight: Maintain a comprehensive view of the marketplace within Nike Stores and consult with Stores leads and functions on marketplace insights.
* Play a pivotal role in the Operations Committee team in the assigned league (member of the UKI Country Leadership team).
* Partner with relevant stakeholders across the Nike Direct stores leadership and teams to implement changes that enhance performance, operations and profitability, ensuring targets are met.
* Provide financial oversight, including regularly reviewing financial reports to identify opportunities for optimizing investments and efficiency improvements.
* Oversee performance management, succession planning, pay, and resourcing decisions for both direct and indirect reports.
* Coach and develop direct reports and cultivate a culture of coaching & development across all levels of the retail organizations based on Nike’s frameworks.
* Champion the service and selling culture and ensure that field leadership have the ability and resources to deliver on the same.
* Coach and empower the Director Stores Operations & Training and Retail Directors to maintain retail operations and services excellence in their assigned league.
* Champion EMEA operational excellence initiatives and support implementation of these in the assigned league.
* Ensure operational KPIs including Sales Strategy Planning & Operations Health dashboards and Loss Prevention are met across the league.
* Maintain Nike brand standards in the assigned league.
* Champion best practices, demonstrating innovative thinking and flag opportunities to influence and shape global and EMEA strategies.
* Accountable for incident management cases in the assigned league as detailed through the escalation matrix.
Qualifications
* Demonstrated experience of leading a large-scale retail business with a superior understanding of strategic retail levers delivering business results.
* Ability to define high impact retail strategies and translate these into measurable action plans based on assessment of business environment, future marketplace shifts and consumer insights with a clear and compelling vision.
* Experience in strategic, financial and business planning with ability to drive business excellence.
* Proven leadership experience in leading, inspiring and directing large teams, fostering a collaborative and engaging work environment, including team building, leadership development, and performance management ensuring high engagement and performance at all levels.
* Demonstrated success in delivering strategic initiatives aligned to future marketplace development with strong ability to analyze commercial data and market trends.
* Strong understanding of consumer / member engagement drivers and how to leverage these to enable business growth.
* Ability to thrive in a fast-paced, dynamic environment navigating ambiguity in a matrix-structured organization.
* Results-driven mindset with a proven track record in achieving sales targets.
* Exceptional business storytelling and communication skills.
* Proficient use of MS Office programs and retail-specific applications.
Please submit your application no later than: 30th January 2026
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