Position Summary
Why join our team?
The DTC team is one of the fastest growing, rapidly changing areas of Samsung UK (SEUK) to work in. Digital is at the heart of everything Samsung does – whether it’s showcasing the launch of our latest products or driving sales through Samsung.com. Online Sales are growing rapidly, and the team is expanding quickly to meet the needs of consumers, and ambitions of the wider business. We want to make Samsung.com the best place to experience everything Samsung has to offer online; whether that’s products, stories or community. All supported by best in class digital marketing capability and a relentless drive to improve and deliver more.
The CE Affiliates Marketing Manager sits within the DTC Marketing Team, who are responsible for all Performance Marketing for SEUK and our Direct to Consumer Ecommerce Store – Samsung Shop. They will report into our Senior Affiliate Marketing Manager, and will responsible for managing Affiliates campaigns across the TV/AV, Home Appliance & Display divisions whilst contributing to a wide range of marketing innovation projects.
Role and Responsibilities
What will this role achieve?
This role will deliver the SEUK Affiliates strategy and activity – focusing on our three core DTC storefronts – Samsung Shop (Direct to Consumer), Student.com (Unidays, Student Beans…) and our Employee Portal Platform (Blue Light Card, Reward Gateway…).
The role will be responsible for managing and expanding our Affiliate Network, through working directly with major Affiliates and our Affiliate Agency. The role will focus predominantly on our TV/AV, Home Appliance & Display products, but there will be collaborative working with our Smartphone, Tablets, Computing, Buds... division.
They will ensure all Affiliate Activity drives cost efficient revenue growth; working closely with our Online Trading & Commercial Teams to ensure offers are promoted effectively across our Network, and that activity is delivered on time, to budget and exceeds sales targets. As an Affiliate Expert, they will be an ambassador for Affiliate Marketing across the wider business, and be ahead of the latest trends in the Affiliate and technology space.
They will work closely with our Affiliate agency, building strong relationships to ensure our activity is continually being optimised and improving – testing new ideas and initiatives rigorously, and presenting back plans and strategies to both their line manager and internal/external stakeholders
Your key responsibilities
The successful candidate will be the owner of Affiliates campaign execution across TV/AV, Home Appliance & Display divisions, delivering against S.com traffic & sell-out objectives.
1. Develops and delivers our Affiliate Marketing strategy & approach for SEUK, to hit agreed Samsung Shop KPIs (traffic, orders, conversion, revenue) across all three storefronts.
2. Manages Affiliate Agency & Direct Partners to ensure we are getting best ROAS on all performance activity, and that we are hitting agreed targets across product divisions.
3. Acts as the main resource for Affiliate Marketing at Samsung, encouraging relationships with internal teams.
4. Present during the weekly trading meetings the last week performance and forward priorities
5. Collaborates with agency partners to communicate plans and strategies to managers and team, ensuring campaigns meet scope, timing, and budget.
6. Owns the CE Affiliate Marketing seven digits budget
7. Reviews performance of activity against Samsung KPIs; define test & learn roadmaps to ensure continual optimisation of Affiliate Programme.
8. Manages all technical/API integrations as required to ensure activity is personalised, timely and relevant; and tracked effectively.
What we need for this role
To be successful, you will possess the following skills and attributes:
9. You will have an excellent knowledge of Affiliate Marketing, and demonstrable experience of growing DTC traffic & revenues through this channel. Ideally for a large multi-national ecommerce business with large cross-functional teams.
10. 5 years+ experience in Affiliate Marketing
11. You will be commercially focused & data driven, when building media plans, analyse performance and share optimisation recommendations.
12. Excellent project management skills, capable of balancing multiple campaigns and projects and meeting required deadlines
13. A great team member excels at encouraging strong working relationships with internal collaborators and agencies
14. Outstanding communication, presentation & organisational skills, with a strong focus on delivery & attention to detail
15. Succeed in a high-energy B2C atmosphere by being adaptable and ready to change directions as needed
16. You should also have working knowledge of common Affiliate Marketing tools, and be on top of the latest trends in the industry & broader context in the Digital Marketing industry (e.g. cookie deprecation) and corresponding challenges
What does success look like?
The successful candidate will be able to fit seamlessly into the existing team, delivering best-in-class Affiliate Marketing execution for one of the biggest global brands. Samsung is a commercially driven business, so success will always be determined by performance vs KPIs and YoY growth:
17. S.com & storefronts Traffic & Sales
18. Effectiveness (i.e. Engagement, Incrementality)
19. Efficiency (i.e CVR, ROAS)
20. X-sell / Repeat Purchase Rate
Skills and Qualifications
Benefits of working at Samsung include
21. Hybrid working – 3 days in the office and 2 days at home per week
22. Bonus scheme linked to individual, team and company performance
23. Car allowance
24. Pension contribution
25. Three volunteering days each year
26. Holiday - 25 days plus bank holidays and an additional day off for your birthday
27. Access to discounts on a wide range of Samsung products
28. Access to a discount shopping portal
29. Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency
A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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