JOB DESCRIPTION
Job Title
Senior Media and PR Manager
Job Description
The UK Personal Health PR, Media & Influencer Manager is responsible for shaping the external reputation of Philips Personal Heath in the UK through 'always on' media & influencer relationships.
The purpose of this exciting UK Personal Health PR, Media & Influencer Manager shape the external reputation of Philips Personal Heath, in the UK, through editorial media & influencer relations.
As a collaborative team, we are looking forward to you joining us in our new vibrant and exciting offices in Farnborough, Hampshire, working in an agile working environment.
You are responsible for:
Consumer Understanding
1. Understanding the ‘Consumer Decision Journey’ and taking a proactive and leading role in advising internal stakeholders on the effective use of PR within the activation mix.
Setting Strategy
2. Development of strong always-on and pro-active PR plans, aligned with business objectives and campaign calendars.
3. Playing a pivotal role in shaping the communication & activation Strategy for the Philips Brand, and the separate Business Categories that operate within it, to ensure consistency & relevancy.
4. Setting the KOL and Influencer Strategy for the Personal Health businesses.
5. Briefing & Implementation.
6. Briefing, preparing and implementing local PR campaigns in line with the marketing and communication strategy, whilst following relevant corporate guidelines.
7. Integration and coordination of global/EU content into local activation plans and calendars.
8. Campaign & Agency Management.
9. Setting, measuring and tracking KPIs against predetermined targets, ensuring that our PR initiatives deliver to objectives.
10. Optimisation of digital campaigns as part of the brand and PR mix.
11. Budget management and the integration of this with the total Marketing budget.
Teamwork
12. Teaming up with stakeholders across the Philips business (B2C & B2B) to ensure consistency in our communications approach across ‘the Philips brand in the UKI
13. Working as part of a networked European Organisation to drive PR best practices across Europe.
Internal Stakeholder Management
14. Strong internal stakeholder management, from UK/EU Leadership Team to Local Category Marketing Managers.
15. Sharing regular updates on the performance of PR activities across the Organisation.
16. Reputational Risk Management.
17. Acting as local spokesperson for media enquiries and communicate professionally in crisis situations and in other situations in which issues arise which could result in a lasting damage to the Philips company reputation.
The role will work closely with the PH Category Marketing Teams, the Local PH Media Activation Team, European and Global PR as well as with the Health Systems PR Manager and brand team business to ensure a strong brand strategic alignment across Philips HealthTech.
To succeed in this role, you’ll need a customer-first attitude and the following
18. 7+ years experience in a Media role, with a focus on Business to Consumer (B2C).
19. Aptitude to drive rather than follow strategy.
20. Willingness to work collaboratively and team up with multiple stakeholders to deliver projects.
21. Digital understanding – Influencers, social media etc.
22. Autonomous attitude – capable of setting own agenda and develop an internal/external network.
23. Strong stakeholder management of external agencies.
In return, we offer you a challenging, innovative environment with great opportunities for you to explore. Our benefits are very competitive and designed around your preferences, At Philips, we value that our people can be healthy and do well and that you feel cared for and listened to. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive benefits, a flexible work schedule and access to regular local health & well-being focused activities.
Equal opportunities
Philips are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Should you require any reasonable adjustments to enable your participation in the interview process, please advise us of this in your application.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care .
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