About the role
Role: Digital Experience Manager - Boots Opticians
Contract: Permanent
Shift pattern: Full Time
Location: Nottingham
Closing date: 14th October 2025
Recruitment Partner: Matthew Nelligan
Key responsibilities
We're looking for a creative and data-driven experience manager to join our team as we embark on our transformation journey. The experience manager will play a pivotal role in shaping our digital content and engagement strategy for Boots Opticians ensuring it aligns with our brand, resonates with our customers, and drives engagement and consistency across the customer journey.
* Creating and executing a comprehensive content strategy that aligns with our digital strategy, brand identity, audience needs and clinical compliance
* Growing a team of content, creative and experience design specialists to deliver high-quality content assets and build SEO-optimised, action-focused customer journeys, category pages, long-form content and other multi-purpose content assets for use across digital channels including social media, affiliates and partners
* Passionate about user-centred design principles, accessibility and collaborating with a broad mix of teams to support our overarching brand and marketing strategy
* Driven to ensure that every customer that interacts with us is better for it
* Strong, demonstrable experience in digital content management, ideally in a healthcare or regulated context; strong understanding of SEO best practices and the ability to optimise content for organic traffic generation and an in-depth understanding of how content influences each stage of the customer buying journey, as well as the ability to hire and inspire a growing team
Our benefits
* Boots Retirement Savings Plan
* Discretionary annual bonus
* Generous employee discounts
* Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
* Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more
* Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.
What's next
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
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