Chief Digital Officer (CDO)
Location: Peterborough (Hybrid – 3 days onsite, 2 days remote)
Contract: Full-time, Permanent
Reports to: CEO / Executive Leadership Team
Salary: Competitive + Bonus + Benefits
About the Role
We’re looking for a visionary and commercially astute Chief Digital Officer (CDO) to lead the next phase of digital transformation and international growth for a fast-scaling, design-led lifestyle business. This is a pivotal leadership role, responsible for building and integrating a high-performing digital ecosystem across ecommerce, performance marketing, customer intelligence, and digital platforms.
You’ll work closely with the brand and creative teams to ensure digital excellence aligns with a bold, culturally resonant brand identity.
Key Responsibilities
* Lead and develop three core digital functions:
o Digital Platform – ecommerce infrastructure, UX/UI, and technology.
o Digital Trading – commercial performance, merchandising, campaign execution.
o Client Lifetime Value (CLTV) – CRM, loyalty, segmentation, lifecycle marketing.
* Define and deliver a scalable, data-led digital strategy across B2B and B2C channels.
* Overhaul and optimise ecommerce platforms (e.g. Shopify Plus), CRM, and ERP systems.
* Drive international digital expansion, launching localised sites and marketing in the US, UK, Europe, Middle East, and Asia-Pacific.
* Lead performance marketing across paid social, search, email, SMS, affiliate, and retargeting.
* Champion customer insight, segmentation, and behavioural analytics to inform product and marketing strategy.
* Collaborate with brand and creative teams to ensure digital storytelling reflects the company’s design-led ethos.
What We’re Looking For
* 10+ years of senior leadership in digital, ecommerce, or marketing roles.
* Proven experience leading multi-functional digital teams.
* Deep understanding of ecommerce architecture, CRM, analytics, and performance marketing.
* Experience scaling digital operations internationally.
* Strong commercial acumen with a passion for brand, design, and innovation.
* Collaborative, culturally fluent, and confident in founder-led, fast-paced environments.
* A natural storyteller and strategic thinker with a hands-on approach.
Why Join Us?
This is a rare opportunity to shape the digital future of a globally recognised lifestyle business. You’ll be joining a passionate, creative, and ambitious team, with the autonomy to make a real impact across global markets.
Interested?
Apply now with your CV and a short note on why this role excites you.
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