Description
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.
It starts with YOU.
The International Brand Development Leader for Kleenex brand (Hands & Face & Household Care category) will be responsible for building strong brands across the International Family Care & Professional business, strengthening consumer & customer engagement against a clear, long-term brand purpose/promise. Developing & maintaining cohesive brand foundations and identity across all markets, the role requires a strategic thinker with a deep understanding of global brand management and experience in delivering design & creative excellence. You will be fluent in identifying & translating consumer insights into brand strategy and influencing/partnering with multi-functional teams to deliver the brand vision.
Key Responsibilities include:
1. Establish and maintain Global/International brand foundations: Brand promise, brand profile, segmentation, architecture, branding strategy. Commission research (with Market Intelligence) to inform.
2. Develop audience targeting strategy based on insight inc. approach for POBA/POME
3. Develop and implement Global Brand Guidelines encompassing visual identity, tone of voice and messaging – ensures consistency of delivery across International markets leading the deployment of training for internal and external partners. Adapt brand guidelines for local markets where needed, in line with Global strategy.
4. Lead branding strategy across markets inc. defining the approach for master brands across multiple markets/categories & seek opportunities to maximise global efficiencies
5. In line with brand profile and architecture, identify opportunities to build and support the brand through extensions to new categories or subcategories, and new omnichannel experiences.
6. In conjunction with Sustainability Leader and overall Sustainability Strategy, develop brand social impact & sustainability strategy and plans & lead implementation through International portfolio and ABU brand plans/integration to brand idea execution. Inc leading any Global programmes which span multiple markets
7. Work with the Creative, Design and Experience team to bring the brand promise to life for consumers & customers through engaging brand ideas & creative executions. Lead clear briefs reflecting consumer insight & business strategy/objectives & operating as a key stakeholder through the development & implementation process
8. Own brand performance metrics & ROI delivery (inc. brand equity), working with marketing intelligence to measure in key markets and develop plan to act on results.
9. Provide brand leadership and direction during the creation and implementation of visual assets (including guidelines) – logos, colour pallets, typography, packaging, working with Design leader and team.
10. Drive alignment to brand strategy & maximise consistency across all touchpoints & across all International projects & initiatives through collaboration with multi-functional stakeholders (Marketing managers, Innovation, Design, Creative and Experience team, ABUs)
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
About You
You perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You’re driven to perform at the highest level with a passion for Brand identity & strategic growth. As a person, you’re a self-driven and highly motivated, creative thinker inspired by doing things differently, someone who is always taking initiative to make things better.
You will also need the following qualifications:
11. Degree level qualification
12. Proven experience in branding or related field
13. Experience in the consumer goods industry.
14. Proven experience in global brand management with strong branding skills and ability to develop and execute brand architecture and ambassador strategies.
15. Exceptional communication and storytelling skills to win hearts and minds within the organisation.
16. Strong leader with ability to influence and collaborate with many cultures and functions.
17. Proven ability to process insights & cultural differences across multiple markets, create synergies & translate into brand strategy
18. Creative thinking and problem-solving abilities.
19. Experience working with/leading global creative & design agencies to drive strong execution which builds brand equity & delivers results
20. Ability to work independently and collaboratively in a fast-paced, international environment.
21. Passion for wellness, and empowerment.
Total Benefits
We offer competitive pay and benefits to employees and reward excellence and performance. Our belief in promoting a healthy work-life balance drives us to support our employees’ total well-being, offering comprehensive benefits not limited to gym memberships, private medical insurance, dental cover, employee assistance programme, cycle to work scheme, critical illness cover, travel insurance and a market leading defined contribution pension scheme.
Certain benefits, such as flexible work schedules and parental leave, can be tailored to meet specific individual needs, giving our employees the flexibility to manage their commitments inside and outside of work. We are proud to be rated as a top 100 workplace for working mothers for two years in a row.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
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And finally, the fine print….
Primary Location
United Kingdom- Flexible Location - South East England
Additional Locations
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time