Marketing Director: Product, Partner and Enablement
Join to apply for the Marketing Director: Product, Partner and Enablement role at SYSPRO
Marketing Director: Product, Partner and Enablement
Join to apply for the Marketing Director: Product, Partner and Enablement role at SYSPRO
Description
The Marketing Director: Product, Partner and Enablement is responsible for defining and executing a unified global Product Marketing Strategy that elevates the company’s digital ERP platform and AI innovations within the Manufacturing and Distribution sectors. This includes crafting compelling product narratives, enabling sales and channel teams with value-driven tools and training, and driving partner engagement through scalable marketing programs. The role also entails leading a high-performing global team, fostering cross-functional collaboration, and spearheading transformational initiatives that align with SYSPRO’s growth and acquisition strategy.
Application Deadline: 31 August 2025
Department: Marketing
Location: UK
Description
The Marketing Director: Product, Partner and Enablement is responsible for defining and executing a unified global Product Marketing Strategy that elevates the company’s digital ERP platform and AI innovations within the Manufacturing and Distribution sectors. This includes crafting compelling product narratives, enabling sales and channel teams with value-driven tools and training, and driving partner engagement through scalable marketing programs. The role also entails leading a high-performing global team, fostering cross-functional collaboration, and spearheading transformational initiatives that align with SYSPRO’s growth and acquisition strategy.
Key Responsibilities
Product Marketing
* Define and execute a global product marketing strategy for SYSPRO’s digital ERP platform for Manufacturing & Distribution and AI innovations.
* Craft compelling product narratives and value propositions tailored to Manufacturing and Distribution industries in the mid-market.
* Launch products with go-to-market plans that span messaging, competitive insights, sales tools, and content assets.
Partner & Channel Marketing
* Provide oversight of a small team that will:
* Build and scale marketing programs that activate and grow strategic channel partners and newly acquired partners.
* Collaborate with regional partner leaders to co-create and deliver campaigns, joint events, and market development initiatives.
* Reinforce SYSPRO’s partner value proposition to attract, onboard, and enable a modern channel ecosystem.
Sales & Channel Enablement
* Provide oversight to a lead that will:
* Design and deliver enablement frameworks for direct and indirect sales teams across regions.
* Build tools, playbooks, training, and AI-powered sales readiness materials aligned to our value selling model.
* Champion continuous feedback loops from sales into product and marketing.
Leadership & Transformation
* Lead, mentor, and inspire a globally distributed team across multiple time zones, fostering a high-performance culture rooted in collaboration, accountability, and continuous growth.
* Create and execute a unifying vision for a previously siloed team; drive transformation aligned with SYSPRO’s GTM and acquisition strategy.
* Test bold ideas; run with rapid experimentation, guerrilla campaigns, and innovative content strategies.
Skills, Knowledge and Expertise
* Bachelor’s degree (or equivalent) in Business Administration, Marketing or Communications
* 10+ years of experience across B2B SaaS or ERP marketing, with leadership roles spanning product marketing, partner/channel, and sales/channel enablement.
* Proven ability to unify and transform marketing functions to drive global growth
* Strong GTM experience in mid-market segments, ideally across Americas and UK.
* Demonstrated creativity in executing guerrilla, experiential, or AI-powered marketing initiatives.
* Exceptional communicator and collaborator, able to bridge product, sales, and marketing teams.
* Strategic thinker with hands-on execution experience.
Benefits
* Competitive fixed and variable reward package
* Hybrid work
* Internatioanl travel
* Coaching and mentorship
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Software Development
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