Overview
Oxford, United Kingdom
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
Job Location
This role is a hybrid position based out of either our London or Oxford office.
Role
Bókun, a subsidiary of Tripadvisor, is a rapidly growing travel technology company that offers cutting-edge solutions to the Tours and Experiences industry. Our comprehensive suite of tools enables Tour Operators, Travel agencies, and OTAs to streamline their operations and expand their reach. At Bókun, we are committed to delivering innovative solutions that empower our users to grow their businesses and enhance customer experiences.
What You’ll Do
Bókun is seeking a highly skilled, hands-on Principal Customer & Community Marketing Specialist to join our growth team. Reporting to the Senior Growth Marketing Manager, you will be the recognised expert and driver of our customer success, engagement, and referral strategies.
You will roll up your sleeves to execute day-to-day community programs while simultaneously designing the long-term, scalable frameworks. As a unique cross-brand initiative, you will lead community building and engagement across our whole supplier community working closely alongside a team of specialists in Content Marketing, Partnerships, Product Marketing, and Growth Marketing.
Key Responsibilities
* Build & Execute the Community Strategy: Develop, launch, and manage spaces where tour and attraction businesses can learn and network. Design and execute educational programs, webinars, newsletters, and social content for our global network of experience operators.
* Drive Community Initiatives: Directly manage and execute community-building efforts, content, and engagement strategies for the whole supplier community, sharing best practices across the Experience operator industry.
* Drive the Referral Program: Collaborate with the PMM to enhance brand/product affinity and build scalable campaigns that drive a significant increase in customer referrals.
* Own Customer Communication Channels: Take ownership of primary customer communication channels, leading initiatives through platforms like Intercom and ActiveCampaign to drive operator engagement.
* Scaling Reactivation Campaigns: Use data research to understand root causes of suppliers on Free plans and build scalable frameworks for reactivation and retention.
* Brand Engagement & Social Media Champion: Develop and implement a brand engagement strategy and content plan for community channels to increase reach and qualified leads.
* Cross-Functional Collaboration & Mentorship: Collaborate with Content, Partnerships, and Sales to integrate initiatives into broader campaigns. As a Principal IC, mentor junior team members.
Ideal Candidate
* A minimum of 4 years of experience in community/customer marketing or a related field.
* Proven track record of building and nurturing online communities.
* Experience managing campaigns through Intercom and ActiveCampaign.
* Possesses AI native thinking to innovate how we interact with and empower our operator community.
* Analyses trends to propose data-driven solutions and improve engagement activities.
* Comfortable speaking to large audiences, in-person and online.
* Excellent project management and organisational skills, with the ability to balance responsibilities.
* Ability to prioritise tasks and adjust strategies based on community feedback.
* Comfortable sharing complex insights with senior stakeholders and mentoring junior colleagues.
* Proactive problem-solver who challenges the status quo.
* Keen interest in travel, technology, and empowering tour and activity operators.
What We Offer
* Competitive compensation packages (base salary + annual bonuses)
* Flexible, remote-friendly work arrangement with optional on-site presence
* Flexible schedule and work-life balance
* Donations matching
* Tuition assistance
* Lifestyle benefit
* Travel perks
* Employee assistance program
* Health benefits
* Generous referral scheme
We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.
Execution & Culture
Execution is our edge
We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.
We succeed together
The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.
If you need a reasonable accommodation during the application or recruiting process, please reach out to your recruiter or AccessibleRecruiting@tripadvisor.com.
If you have any questions about careers at Tripadvisor you can email recruitment@tripadvisor.com.
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