Social Media Manager
Location: UK Home-based
Salary: Competitive DOE
Contract Type: Full-time, Permanent
What We Can Offer You
* 25 days annual leave
* Additional holiday purchase
* Hybrid working
* Life assurance
* Vitality private healthcare
* Subsidised gym memberships
* Cycle to work scheme
* Discount vouchers and access to wellbeing resources
Why We Want You
We’re looking for someone who can turn our depth of health and safety expertise into social media content that feels approachable, relevant and genuinely useful. You’ll create posts that help people understand important topics, support campaigns, amplify our experts and build a social presence with real purpose behind it. If you’re confident working across different channels in a B2B setting, we’d love to hear from you.
Job Purpose, Tasks and Responsibilities
As our Social Media Manager, you’ll turn our expertise into market influence and convert that influence into pipeline. You’ll shape the creative direction of our social presence and develop content that reflects our authority as a trusted and influential voice in health and safety.
Social Strategy & Brand Presence
* Shape and deliver our social strategy across key channels
* Turn our expertise into clear, relevant, high‑impact content
* Own the creative direction of our social presence
* Use modern tools and AI to boost speed, quality and insight
Content Creation & Channel Management (LinkedIn, YouTube, Instagram)
* Lead our LinkedIn presence with thoughtful, audience‑led content
* Create and optimise video and longer‑form content for YouTube
* Showcase culture and people on Instagram to support employer brand
* Ensure every post has purpose, clarity and strong performance
Community, Campaigns & Industry Engagement
* Engage with key organisations, partners and industry bodies
* Support and amplify webinars, product launches and campaigns
* Build relationships that strengthen our visibility and influence
Performance & Continuous Improvement
* Track what drives engagement, demand and pipeline
* Use insights (and AI where helpful) to refine and improve content
* Scale what works and test new ideas to keep content fresh
What’s the Best Thing About This Role
The autonomy to shape our voice, bring ideas to life, experiment with new formats and do this for an established market‑leading name in health and safety.
What’s the Most Challenging Thing About This Role
As a lean team, you’ll need to prioritise what will make the biggest difference across our social channels.
Requirements
* Strong understanding of LinkedIn, YouTube and Instagram dynamics in a B2B setting
* Commercial mindset with an understanding of how content supports demand
* Excellent copywriting and storytelling ability
* Solid content creation abilities (design, video, visuals)
* Analytical mindset with the ability to translate insight into action
* Confidence contributing to industry conversations
* Ability to simplify complex technical topics into accessible content
Nice to Have
* Previous experience working within Health & Safety
* Experience using tools such as HubSpot, Shield or content scheduling platforms
* Experience in video editing
Legal: The successful candidate must have permission to work in the role’s location by the start of employment.
At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”.
J-18808-Ljbffr