Senior Manager, New Business Development and Emerging Markets
The Senior Manager, New Business Development and Emerging Markets, is a key part of the global consumer products team, responsible for identifying CP opportunities, setting the strategy for NFL emerging markets and accelerating revenue growth across international CP. This role will work closely with the international strategy team, local GMs, and cross functions across the organization to identify new market opportunities and drive long term brand expansion and fandom in key emerging regions around the world. The ideal candidate brings deep international licensing experience, strong commercial acumen, and a passion for growing sport globally.
Responsibilities
* Develop and execute NFL’s international licensing strategy across emerging markets, including, APAC, Middle East, and Latin America.
* Build licensing agency strategy for key emerging markets. Identify best in class agency partners and manage these relationships.
* Lead relationship with licensing agencies on record on expansion into key regions.
* Identify, negotiate, and manage new licensing agreements with regional and local partners across apparel, accessories, and lifestyle products; partner with licensing agency where relevant.
* Collaborate with international marketing teams to build programs and campaigns that drive revenue and support fan growth.
* Analyze market trends, consumer behavior, and competitive landscape to inform licensing strategy and product portfolio.
* Build locally relevant programs and story telling relevant to each market/region.
* Partner with Events team on any local in-market fan events, developing event-based retail presence and execution.
* Manage ongoing relationships with licensees, including business reviews, product approvals, assortment planning, etc.
* Develop and manage key retailer relationships within each market/region.
* Develop annual consumer products business plan for each region and update quarterly.
* Partner with Sponsorship on identifying and executing joint commercial opportunities.
* Own local city or stakeholder relationship from a licensing perspective.
* Track KPIs, forecast revenue, and provide regular business reporting to senior leadership.
GMP Retail Development and Support
* Support Global Market Program and partner with Clubs who have unique marketing rights within these regions.
* Support CP team with program and KPI tracking and evolving program guidelines and learnings.
* Lead on Global Markets Program Club activations and retail executions in and around games and fan events.
* Partner with Clubs to identify operator for local market retail as well as plan assortment.
* Support on GMP collabs specific to Club retail/pop-ups.
* Liaise with Club Business Development team on reporting/key KPIs.
LBE Retail Development and Support
* Key member of Location Based Entertainment strategy team to support all LBE initiatives, project management of new and existing programs.
* Lead the retail component of all LBE executions in partnership with global event retail partner or vertical model.
* Partner with LBE agency and operators to identify best model and product assortment.
Required Qualification
* Bachelor’s Degree required, MBA preferred
* 8+ years experience in consumer products licensing, with a strong emphasis on international expansion
* Proven track record of negotiating and managing complex agreements across multiple regions
* Experience with licensing agency selection and management
* Deep understanding of international retail landscapes, distribution models, and building market entry strategies
* Experience working with global sports brands or entertainment properties
* Strong financial acumen, including forecasting, budgeting, and royalty modelling
* Exceptional negotiation, communication, and partner management skills
* Ability to operate in a fast paced, matrixed, global organization
Other Key Attributes / Characteristics
* Familiarity with LATAM, APAC, MENA market dynamics
* Strategic thinker with a hands‑on mindset
* Multilingual a plus
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work
* 50% - international travel
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
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