Role: Strategy DirectorDepartment/Team: UK Strategy
Role Objective
We’re looking for a Strategy Director to join our team and help us champion inclusive, purposeful, and effective work that adds value to our clients’ business and positively impacts our audience’s lives. As the lead strategist for Unilever Ice Cream, Volvo Cars, and Allianz Insurance, you’ll play a crucial role in setting the standard for strategic planning excellence within our agency and contribute to our Good Growth vision. We value diversity of thought and believe it’s essential to creating truly representative strategies. This role offers the opportunity to work with beloved brands and stay at the forefront of the evolving landscape of data-driven communication and digital commerce.
About the role
1. Lead strategic responses with the account team to ensure high-quality strategic and executional output
2. Ensure that the strategic approach is ‘full funnel’ and connected across consumer journey, capturing both short and long-term outcomes
3. Develop an empathetic understanding of audiences to unlock insights that inform strategy.
4. Work with teams to define a strategic approach to holistic measurement and testing
5. Focus on innovation by working with teams to develop and activate opportunities that align with client objectives
6. Proactively provide updates on emerging media innovations, opportunities, and changes in the media landscape
7. Seek opportunities to grow existing client scopes and services where relevant to drive business growth
8. Contribute to new business efforts as needed.
About you
9. Gets to the heart of complex issues with command of detail and the bigger picture.
10. Provides overall direction and leadership, bringing clients and cross-disciplined teams together behind the strategic vision
11. Possessing a strong understanding of performance marketing principles alongside side brand marketing theory
12. Balances provocation with pragmatism as required, whilst proactively looking for new insights and opportunities.
What we can offer you
13. A strong salary commensurate and in-line with relevant experience
14. 25 days annual leave and your birthday day off
15. Ongoing internal and external training opportunities
16. Flexible working
17. The opportunity to attend industry conferences and awards nights
18. Career and personal progression
19. Private Healthcare
20. Excellent pension matching structure
About Mindshare
Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, KFC, Marks & Spencer and TK Maxx. The Mindshare network consists of 116 offices across 86 countriesthroughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.
Our approach
Our ambition is to drive Good Growth for our clients.
Good Growth is about deliveringgrowth that is enduring and is considerate of people and planet. Media is a powerfulforce, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way. Werecognisethatin order todrive Good Growth, we need to place people at the heart of everything we do. Understandingpeople, notdemographics allows us to place media meaningfully intotheir lives.
Good Growth is a big ambition – one which inspires change for the industry but also for our agency and we achieve this through our values of Energy, Empathy and Impact.
Working for Mindshare
Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. We also think inspiration for our staff is key and our pinnacle and flagship event of the year, Huddle,connects people, opinions and perspectives across borders and is all about learning something new and participating.
Committed to Diversity & Inclusion
We have a big dream at Mindshare, to become the most inclusive place to work in the country! This will take time but the whole agency is passionate about making it a reality. To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.
#LI-CE1