Title: Marketing Manager
Job Location: Ribble HQ, Preston (PR5 8AS)
Reports to: Commercial and Marketing Director
Job Type: Full Time. 4 days on site per week, 1 day flexible
Contract Type: Fixed Term Contract (12 months)
About Ribble
Ribble Cycles is the UK’s leading premium bike brand with a heritage of innovation, performance, and design excellence. We engineer and manufacture world‑class bicycles in the UK, delivering cutting‑edge technology and superior craftsmanship to passionate riders globally.
The Role
A key role within our Marketing team, you will be responsible for delivering Ribble’s marketing, brand and PR activity during a key period of growth for the business. As Marketing Manager, you will be responsible for delivering the marketing plan that strengthens Ribble’s premium positioning, builds awareness and deepens our connections with riders.
You will lead the design and delivery of high‑impact campaigns and ensure all marketing activity is aligned, effective, and commercially relevant. This role requires you to think creatively and commercially, but with a focus on turning thinking into execution and delivery.
Key Responsibilities
Brand & Marketing Strategy
* Build and deliver a clear marketing plan that delivers strong results in‑line with Ribble’s brand positioning
* Ensure consistency and clarity of brand across all channels and touchpoints
* Drive awareness, consideration and engagement across target rider groups
Campaigns & Activation
* Plan and execute integrated marketing campaigns across digital, social, PR and retail channels
* Leverage team riders, ambassadors, influencers, sponsorships and events to amplify brand reach
* Ensure campaigns are distinctive with strong cut‑through
* Support the delivery of the Trading plan, working closely with the Commercial, E‑Comm and Retail teams.
Content & Social
* Lead the development of a content strategy that builds brand affinity and engagement
* Oversee social media channels to ensure consistent growth, relevance and brand alignment
Product Marketing
* Work with the Product team to launch new products with impact
* Develop compelling product storytelling and launch plans
Cross‑Functional Collaboration
* Work closely with Trading, E-Commerce and Retail teams to align brand and commercial activity
* Ensure a cohesive customer experience across all channels
About You
* Proven experience in a marketing management role within a fast‑paced, retail or D2C, product‑led business
* Track record of delivering successful brand and marketing strategies
* Commercially aware, with a clear understanding of performance marketing and ROI
* Strong leadership and people management skills
* Organised and detail‑oriented, with the ability to manage multiple projects simultaneously
* Passion for cycling, sport, outdoors or a related category
* Experience in event marketing or sponsorship activation
* Experience in an omnichannel retail environment.
Benefits
* 25 days holiday plus UK bank holidays (pro‑rated for part time)
* 10% Friends & Family discount
* Cycle to Work scheme
* Company sick pay
* Enhanced maternity and paternity pay
* Employee Assistance Programme (EAP) – access to free, independent and confidential support, including 24/7 counselling and virtual GP services
* Monthly recognition scheme
* Cycling industry discounts and perks
* Yolo Wellbeing – access to guided relaxation and wellbeing experiences
Additional Information
This is a maternity cover role and offers a unique opportunity to join the Ribble marketing function during an exciting phase of growth and brand development.
Ribble Cycles is an equal opportunities employer. We welcome applications from all backgrounds and are committed to creating an inclusive workplace. If you require any reasonable adjustments during the recruitment process, please let us know. You must have the right to work in the UK to apply for this role.
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