Résumé du poste:
About the Role & Team
The Brand Marketing Coordinator will be instrumental in supporting the development and roll-out of EMEA regional brand marketing campaigns for Disney+.
The role will be centred on implementing best-in-class brand marketing campaigns and activations, coordinating all campaign fundamentals across all media channels and platforms, with the focus, and measurement of success, being building brand saliency, awareness, and attribution. Immediate focus is to make Disney+ top of mind, expanding perceptions of what the brand stands for and offers consumers.
The individual will report directly to the EMEA Senior Brand Marketing Manager and work closely with the rest of brand team as well as the wider marketing organisation. They will need to co-ordinate planning with peers and will be expected to build excellent relationships with counterparts across the London office.
Values
You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.
What You Will Do
1. Write clear, focused and inspiring briefs across creative and media
2. Support the development and delivery of industry-leading, insight-driven, innovative, differentiated & effective brand campaigns to markets for local activation and amplification
3. Pull together and oversee campaign timings and creative delivery, creating makelists and working closely with creative and operations teams to deliver campaigns on time
4. Manage creative US studio and legal approvals
5. Build detailed-oriented and consistent PowerPoint presentations and campaign summaries
6. Build, co-ordinate and maintain strong relationships with external agencies and partners
7. Become expert of the EMEA region and pull together summaries of key contacts, considerations and requirements across each of our local teams
8. Work closely with Performance Marketing, Social, Partnerships, Customer, PR and communications and the EMEA Content and UK marketing teams to ensure regional campaign strategies and plans are aligned, integrated and amplified accordingly
9. Represent the brand marketing team in meetings as required and recommend opportunities which will help enhance the Disney+ brand and accelerate growth - pull together and circulate relevant agendas, and provide summary of updates to the wider team
10. Work closely with our research team and coordinate campaign and ad hoc creative testing, including ensuring all assets are in the required format and submitted on time
11. Source and share creative assets, guidelines and additional brand and content information
12. Attend research focus groups and relevant training as required
Required Qualifications & Skills
13. Interest and experience in marketing, preferably within the entertainment industry
14. Ability to plan, organise and manage creative deliveries
15. Expertise in writing clear and inspirational briefs, managing budgets & working with media and creative teams
16. Understanding of the EMEA market environment, communications and cultural nuances
17. Strong presentation and written & verbal communication skills – ideally, also comfortable presenting to large groups of people
18. Strong collaborator and works well as part of a team, but also self-driven and motivated
19. Exceptional attention to detail & creative eye
20. Meticulous organisational skills to balance design and delivery of multiple project elements at a time
21. Excellent interpersonal and stakeholder management skills
22. Inquisitive mindset in order to be consumer centric and insight led
23. Passionate about the entertainment industry
The Perks
24. 25 days annual leave
25. Private medical insurance & dental care
26. Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
27. Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
28. Excellent parental and guardian leave
29. Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.