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Marketing content & social media executive

Bolton
The Original Factory Shop
Social media executive
Posted: 30 July
Offer description

Location: Bolton Support Centre (Hybrid: 3 days in office / 2 days remote)Contract: Full-Time

The Original Factory Shop has been a mainstay on UK high streets for over 50 years, offering big brands at bargain prices to local communities. We're now looking for a creative and driven Marketing Content & Social Media Executive to join our Digital & Ecommerce team at our Bolton Support Centre.

This is an exciting opportunity to take a hands-on role in shaping our social media presence, customer communications, and content strategy - all while helping to drive customer engagement, footfall, traffic, and sales across our stores and online.

Key Responsibilities

Social Media

* Create and manage content across TikTok, Facebook, Instagram, and LinkedIn
* Plan, shoot, edit, and publish Reels, Stories, TikToks, and behind-the-scenes content
* Manage influencer campaigns and content creator sampling
* Support TikTok Shop including product uploads and campaign execution
* Run paid ad campaigns across Meta and TikTok to drive ROI
* Monitor and react to social trends with fresh, engaging content
* Report on social performance using Sprout Social, TikTok Seller Center, and Meta tools
* Coordinate store social activity with internal teams and regional managers
* Educate stakeholders on social media best practices

Email & CRM

* Build and deploy email campaigns via Klaviyo
* Execute lifecycle campaigns to support retention and loyalty
* Grow email subscriber lists and ensure a strong contact strategy
* Conduct A/B testing to optimise performance metrics

Copywriting

* Write compelling copy for emails, social posts, product listings, and web banners
* Maintain the blog, writing engaging posts aligned with campaigns and seasonal content

Essential

About You

* Proven experience managing TikTok, Facebook, and Instagram content
* Skilled in short-form video creation and editing
* Strong copywriting ability and content planning experience
* Comfortable with social scheduling/reporting tools and CMS platforms
* Excellent attention to detail and organisational skills
* Confident working independently and as part of a team
* Strong time management and multitasking abilities
* Creative thinker with a passion for content and storytelling

Desirable

* Experience with TikTok Shop and paid social ad management
* Email marketing and CRM experience
* Retail industry or fast-paced environment background
* Familiarity with Sprout Social
* Confident communicator and stakeholder manager

What We Offer

We’re proud to offer a supportive, flexible working environment and competitive benefits, including:

* 33 days holiday (inclusive of Bank Holidays)
* Day off on your birthday
* Hybrid working - 3 days in our Bolton Support Centre, 2 days remote
* Colleague discount from your first week
* Employee Assistance Programme
* Free life insurance

Why Join Us?

This is your chance to take a lead role in shaping how customers see and engage with The Original Factory Shop. If you're a digital all-rounder with a flair for content and a results-driven mindset, we’d love to hear from you.

Please click Apply to start your application.

For more information about The Original Factory Shop, please go to our website at:

www.tofscareers.com

The Original Factory Shop is committed to equal opportunities and it welcomes applications from all who believe they fit the essential requirements of the job. #J-18808-Ljbffr

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