Copywriter (Automotive Industry – SEO & Content Focus)
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At Oceros, we specialise in creating high-impact digital content that drives engagement, builds trust, and delivers measurable results for our automotive clients. We work with leading automotive brands and dealerships to produce dynamic video, social, and written content that connects enthusiasts and customers alike.
Role Overview
As our Copywriter, you’ll be responsible for producing SEO-optimised blogs, website copy, and marketing content that resonates with car enthusiasts and customers. You’ll collaborate with our marketing, video, and design teams to ensure all written materials are on‑brand, engaging, and strategically aligned with our clients’ goals.
Key Responsibilities
* Write clear, compelling, and SEO‑friendly blog content focused on the automotive industry (vehicle reviews, buying guides, brand spotlights, tech features, etc.).
* Conduct keyword research and integrate target keywords naturally to improve search visibility.
* Collaborate with the marketing team to develop monthly content calendars and campaign ideas.
* Edit and proofread copy to ensure accuracy, consistency, and brand alignment.
* Research automotive trends, news, and innovations to create relevant and timely articles.
* Optimise existing website and blog content for improved SEO performance.
* Create headlines, meta descriptions, and calls‑to‑action that drive clicks and engagement.
* Work closely with designers and videographers to align written content with visuals and social media activity.
* Support the wider marketing team with email, social, and advertising copy when required.
Skills & Experience
Essential:
* Proven experience as a Copywriter, Content Writer, or Journalist in the automotive or related industry.
* Strong understanding of SEO best practices, keyword research, and on‑page optimisation.
* Excellent writing, editing, and proofreading skills with a sharp eye for detail.
* Genuine passion for cars, automotive culture, and emerging industry trends.
* Ability to adapt tone and style for different brands and audiences.
* Experience using CMS platforms (e.g. WordPress) and SEO tools (e.g. SEMrush, Ahrefs, Google Search Console).
* Strong organisational and time‑management skills.
Desirable:
* Experience writing for automotive brands, dealerships, or lifestyle publications.
* Familiarity with video and social storytelling.
* Understanding of digital marketing performance metrics.
What We Offer
* Hybrid working model (flexible balance of office and remote).
* Opportunity to work with an ambitious and creative automotive marketing team.
* Professional development and SEO training opportunities.
* Access to exciting automotive projects, launches, and campaigns.
* Supportive, collaborative, and forward‑thinking culture.
How to Apply
If you’re passionate about cars and creative storytelling — and know how to write copy that performs — we’d love to hear from you. Please hit the apply button or send your CV, portfolio or writing samples, and a short cover letter explaining why you’d be a great fit for Oceros to: 📩 humza.manzoor@oceros.com
Seniority level
* Entry level
Employment type
* Full‑time
Job function
* Marketing, Public Relations, and Writing/Editing
* Industries: Marketing Services
Referral applicants increase your chances of interviewing at Oceros by 2x.
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