Our client are an award-winning creative brand experience agency dedicated to experiential and shopper brand marketing across sectors including FMCG, health & beauty, luxury goods and retail.
Purpose of Senior Account Manager Role:
You will be a primary interface between our client and their clients, having responsibility for building and sustaining successful client relationships that deliver year on year growth.
Accountabilities of Senior Account Manager:
* Support the sharing of knowledge in the FMCG, personal care, Beauty, and Health sector across the Client Development team and wider departments. Keeping our client relevant and thought leading with their clients.
* Effectively resourcing the pipeline which you oversee, ensuring that resource requirements are communicated to your team and wider departments.
* Work with line manager to lead the development and execution of these opportunities in bringing them to market. Anticipate how change will impact the business and adjust their strategy accordingly.
* Understand the targeted clients changing audience behaviours so that they can create bespoke, strategic solutions which solve their challenges. Positioning them as a strategic partner & creating deeper relationships with their clients.
* Work with their other departments to develop strategic account development plans of the targeted accounts.
* Develop partnerships with internal and external stakeholders that can be leveraged to build strong cross functional opportunities.
* Continually refining and improving the pitch process & client development RACI.
* Accurate forecasting for the pipelines which you own, communicate changes in forecast to business in timely and concise manner.
Experience Needed for Senior Account Manager role:
• Experience and passion for the strategic development of shopper, experiential and integrated marketing campaigns.
• Experience within FMCG, Beauty or Personal Care clients.
• Demonstrated client loyalty that facilitates new business opportunities.
• Proven client management, problem solving and relationship building.
• Experience working across Brand Development teams and all Agency Environments to ensure Experiential is part of all Brand planning.