Senior Brand Manager & Team Lead (12 month FTC)
Cycle Company: Cycle Pharmaceuticals Ltd
Position Summary: This full-time 12 month fixed term contract position within the Marketing team working in our Cambridge office on a hybrid basis (minimum 3 days in the office).
If you're passionate about building brands that matter and looking for an opportunity where you can lead the charge on launching and scaling brands, then this is role for you.
As Senior Brand Manager & Team Lead, you will combine strategic brand leadership with strong execution oversight, cross-functional collaboration and team management to ensure marketing initiatives deliver meaningful commercial impact. This is a hands-on leadership role for someone who enjoys working in fast-paced environment, loves building from the ground up and knows how to make brands perform in the real world. This is a 12 month fixed term maternity cover position where, you will have a small team of Brand Managers who will report into this person.
Our Company
At Cycle, we believe that Every Single Patient Matters. This is at the heart of why we work and were looking for people to join our team who share our vision. We know that life-changing treatments need life-improving product support to match, because when you put the two together, great things can happen.
Our growing portfolio is across oncology, haematology, rare metabolic, neurology and immunology. We improve existing drugs, repurpose them for new uses and bring generics back to market. Using cutting-edge drug delivery technologies, we enhance the efficiency of treatments, offering patients greater freedom and choice.
Headquartered in Cambridge, UK, with a significant US presence, Cycle has scaled rapidly and was named one of the UK's fastest-growing private companies by The Sunday Times (Sunday Times & Sunday Times 100 Tech If you want to know more about what we do then, why not check out our website and take a look at some of our patient stories: Patient Stories - Cycle Pharma
What you'll be doing in this role:
* Develop, execute, and continuously refine brand strategies for new and existing products, including positioning, visual identity, messaging platforms, customer segmentation and go-to-market planning.
* Develop annual and tactical brand activity plans and ensure alignment with other brand and product managers.
* Lead key brand initiatives such as speaker programmes, events, advertising campaigns and patient testimonials in collaboration with the wider marketing team ensuring alignment with brand strategy, KPIs, timelines and ROI expectations.
* Gather and interpret market intelligence from internal and external sources to inform brand strategy and actionable marketing initiatives.
* Analyse CRM and performance data to identify behaviours, trends and opportunities that influence brand direction.
* Build and maintain strong relationships with relevant patient organisations, identifying partnership opportunities that enhance brand engagement.
* Ensure Sales teams represent brands in line with agreed brand strategy and messaging.
* Define and track KPIs for brand activities in collaboration with Marketing Operations / Channel & Performance teams.
* Ensure projects are delivered on time, on budget and according to plan; escalate risks or variances as needed.
* Provide regular reporting and performance updates on campaigns, materials and events, demonstrating strong project and performance management.
* Mentor, coach and develop direct reports (Brand Managers) within the Brand team, providing feedback, and professional development support.
* Ensure all marketing activities and materials comply with US regulations and guidelines, including FDA and HIPAA requirements, as well as partner agreements.
* Maintain up-to-date knowledge of relevant regulatory guidance and advise internal teams on key changes.
The following skills and experience will be important in helping to set you up to succeed:
* Strong B2B marketing experience, ideally within healthcare, life sciences, or a regulated industry.
* Proven experience of developing, launching and optimising successful brand strategies that drive measurable commercial impact.
* Degree in a scientific or marketing discipline (or equivalent experience), with broad scientific understanding and a commitment to continuous learning.
* Strong data-driven mindset, with experience using CRM, campaign and performance data to inform decisions and refine strategy.
* Demonstrated experience leading cross-functional collaboration and managing complex stakeholder groups.
* Previous team leadership and line management experience, with a focus on coaching and developing others.
* Excellent project and budget management skills, with the ability to deliver multiple initiatives on time and within budget.
* Excellent written and verbal communication skills, with the ability to translate complex information into clear, compelling messaging
* Confident influencing and negotiation skills, with the ability to challenge constructively while maintaining strong relationships.
* Self-motivated and proactive, able to work autonomously while contributing effectively to team goals.
Desirable skills that would be beneficial but not essential:
* Experience working with patient organisations or advocacy groups.
* Familiarity with therapeutic areas such as Metabolic, Neurology, or Immunology, or the ability to rapidly develop expertise.
* Experience working with global and cross-cultural teams.
* Experience using project management and collaboration tools (e.g. Asana or similar platforms).
What can we offer to you:
In addition to being part of a great team and doing things that will make a real difference to patients' lives, you will enjoy all the benefits that brings:
* Competitive salary based on experience
* A collaborative high performing work environment
* Performance based bonus
* Opportunity to join a fast growing and ambitious business
* Company pension scheme
* 100% employer paid membership for Private Health Insurance
* Life and Critical Illness Insurance
* Corporate Gym membership
* Regular team building events and an agile working environment
Diversity and Inclusion statement:
At Cycle Pharmaceuticals, we are committed to creating an inclusive, respectful, positive and diverse workplace. We do not discriminate on the basis of race, colour, religion, gender, age, disability, or any other protected characteristic. We actively support and embrace diversity, and we are working to build a team that reflects a wide range of backgrounds and perspectives.
We value your unique contributions and encourage you to join us in shaping a more inclusive future. If you require any reasonable adjustments - whether during the application process or in the workplace - we will be happy to support your needs. At Cycle, equality, inclusion, and respect are at the core of everything we do. We fully comply with all applicable employment laws, including those related to non-discrimination, work authorization, and employment eligibility verification.