Marketing Manager
Location: Worcestershire - Hybrid Working
Salary: GBP40,000 - GBP45,000
Role Overview
SF Recruitment are seeking a dynamic and strategic Marketing Manager to lead brand growth and visibility for a UK-based SaaS company specializing in recruitment technology. This role is ideal for a hands-on marketer who thrives in a collaborative environment and is passionate about driving B2B lead generation, brand positioning, and thought leadership.
As a key member of the team, you will develop and execute multi-channel marketing strategies, manage digital campaigns, and create compelling content that resonates with target audiences across sectors such as care, education, and professional services.
Key Responsibilities
Marketing Strategy & Leadership
* Design and implement integrated marketing strategies to boost brand awareness and generate qualified B2B leads.
* Align marketing efforts with commercial goals in collaboration with leadership and sales teams.
* Establish the company as a thought leader in the recruitment technology space through consistent and innovative messaging.
Campaign Management
* Plan and execute digital marketing campaigns across PPC, email, social media, and other platforms.
* Collaborate with external partners (e.g., SEO agencies, content creators) to enhance digital performance.
* Manage campaign calendars to ensure timely and strategic execution.
Content & Thought Leadership
* Create and commission high-quality content including blogs, whitepapers, case studies, and video scripts.
* Maintain a consistent brand voice across all channels to build trust and recognition.
* Develop marketing automation workflows and lead nurturing sequences to support conversion goals.
Analytics & Reporting
* Monitor and analyze campaign performance using analytics tools to optimize ROI.
* Present data-driven insights and KPI reports to senior stakeholders.
* Continuously refine marketing strategies based on performance metrics.
Collaboration & Brand Consistency
* Work cross-functionally with Product, Sales, and Customer Success teams to ensure aligned messaging.
* Uphold brand consistency across all marketing materials and communications.
* Coordinate with designers and copywriters to produce professional, on-brand assets.
Market Expansion & Innovation
* Identify new marketing opportunities such as events, webinars, and partnerships.
* Explore innovative tools and channels to increase visibility in key markets.
* Conduct competitor analysis to inform differentiation and growth strategies.
Person Specification
* Minimum 3 years' experience in a marketing management role within a SaaS, tech, or B2B environment.
* Strong command of digital marketing channels including PPC, email, and social media.
* Proven ability to manage external agencies and creative partners.
* Demonstrated success in end-to-end campaign management.
* Excellent writing and editing skills, particularly for B2B audiences.
* Proficient in using analytics tools to track performance and report KPIs.
* Highly organized, self-driven, and capable of managing multiple priorities independently.
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