A global company is seeking an experienced Email Marketing Specialist to join their team on an initial 12-month assignment.
Responsibilities:
1. Collaborate with cross-functional teams to develop and manage segmentation, cadence, testing methodologies, and tactics for email campaigns.
2. Ensure adherence to email best practices to drive customer engagement, compliance with industry standards, and privacy policies.
3. Manage campaign timelines, email calendar, approvals, and internal reviews for campaign rollouts.
4. Understand marketing automation systems (such as Marketo), integrations, and lead flow to ensure seamless campaign execution and lead management.
5. Onboard and train new stakeholders.
6. Maintain email-related documentation.
7. Guide stakeholders through each step of the email campaign process.
8. Integrate email campaigns with other channels like social media, content marketing, and paid advertising.
9. Analyze and present campaign performance insights to business stakeholders.
10. Conduct regular A/B testing to optimize campaign performance and engagement.
11. Identify opportunities for innovation and enhancement within email and nurture strategies.
Skills:
* Minimum of 4 years of experience in digital marketing, with a focus on segmentation, campaign management, and email strategy.
* Strong background in email marketing and customer lifecycle management.
* Excellent project management skills with the ability to handle multiple projects simultaneously.
* Effective collaboration skills within complex international organizations.
* Strong analytical skills to translate data into actionable insights.
* Experience with Marketo is highly preferred; knowledge of AEP and AJO is a plus.
* Excellent written and verbal communication skills.
* Ability to work independently.
Education:
Bachelor's degree in Marketing, Business, or related field.
Huntress Search Ltd acts as a Recruitment Agency for permanent roles and as a Recruitment Business for temporary roles.
We are committed to diversity and inclusion, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We encourage applications from all backgrounds and will provide necessary accommodations to ensure a fair process.
PLEASE NOTE: Only candidates with the right to work in the UK will be considered.
#J-18808-Ljbffr